The aviation landscape witnessed a remarkable surge in private jet usage last year, even as commercial airlines resumed numerous routes post-pandemic.
JSX, an airline offering a premium flying experience akin to private jet travel, has experienced significant growth, and its success has not gone unnoticed by industry giants. The semi-private hop-on jet service distinguishes itself by providing an experience reminiscent of private jet travel but at costs comparable to commercial flights.
Passengers enjoy the luxury of arriving just 20 minutes before departure at private hangars, bypassing the usual airport chaos. The 30-seat jets are equipped with business-class legroom and offer an intimate and comfortable journey, complete with complimentary amenities like snacks, drinks, and Starlink Wi-Fi.
However, JSX is facing a significant challenge. The FAA is considering banning JSX's operations, not due to safety concerns but seemingly because of its growing popularity and unique business model.
American Airlines, Southwest Airlines, and the world's largest pilot union, ALPA, have raised concerns over JSX's business model.
They argue that JSX's operations exploit an FAA loophole for public charters, distort competition, and potentially compromise safety standards. These major carriers are now urging the Department of Transportation to provide regulatory clarity and are essentially seeking to regulate JSX out of the market.
The Growing Appeal of Luxury Air Travel
The demand for luxury air travel, as evidenced by JSX's popularity, reflects a shift in consumer preferences. This trend is echoed by luxury travel companies like Virtuoso, noting a rise in demand for private aviation, especially for domestic and shorter international journeys.
JSX's approach has not only garnered acclaim from industry bodies but also resonated deeply with travelers. Its focus on customer experience, convenience, and luxury at an accessible price point has set a new standard in the industry.
The rolling 13-month average for JSX's Net Promoter Score (NPS) has been 72.4, and the score for September was 78. For comparison, American Airlines' NPS is 20 on a scale of -100 to 100.
Last year, JSX stood out as the sole regional airline globally to be awarded a five-star rating by the American Passenger Experience Association, marking its third consecutive year at the top. The airline's success story is a testament to the potential for innovation in an industry often characterized by uniformity and traditionalism.
Traveler Richard Olivarez only needed one flight with JSX to be hooked. “Our flight from Destin was a one-time delight, owing to the route's seasonal availability. Yet, the experience left us eager to board another JSX flight as soon as the opportunity arises,” shares Olivarez, the chief marketing officer for a popular vacation rental company in Florida.
I recently toured JSX's private hangar in Las Vegas to find out what all the hype is about. I arrived by Uber and pulled up right outside the check-in area, where I met with Christina Lelea, JSX's Head of Airports for the West Coast.
Normally, when I meet airline employees, they are rushed, fatigued, and overworked. Lelea energetically toured me through the hangar, check-in area, security area, and, of course, the aircraft while proudly sharing some of her experiences with the company.
The private terminal is calm and relaxing, the antithesis of Harry Reid International Airport, just a few minutes away. Every JSX employee I encountered shared a smile, even though it was a sweltering 105 degrees Fahrenheit outside.
The Embraer 145 aircraft was the star of the show for traveler Benjamin Walker, CTO at Eco Motion Central, which features a leather-covered cocktail table for extra side-to-side space. “The spacious seating, the attentive service, and the overall relaxed atmosphere make every flight enjoyable. In my opinion, JSX has truly redefined what air travel can be.”
Even families have taken a liking to this service. “I used the airline in June when I flew solo with my one-year-old for the first time and was excited to make this a more regular thing when traveling with kids,” gushes Sarah Ezrin, author of The Yoga of Parenting.
Rebekah Ingraham, a luxury travel advisor, shares that sentiment: “I chose JSX for stress-free travel and the luxury of a semi-private flight. You feel like royalty on these planes. I did make the mistake of bringing my young daughter on one of the flights, and now she thinks this is how everyone travels!”
Semi-Private ‘Hop-on' Jet Service Under Attack
JSX, renowned for its semi-private jet service, received authorization from the FAA in 2016 to operate as a public charter.
Their fleet initially comprised 37-seat jets, but seven seats were removed to comply with FAA regulations and provide additional legroom for passengers. Their ticket pricing includes amenities like beverages, snacks, Wi-Fi, and luggage.
However, this novel approach has met with criticism from some industry players. American Airlines, in May, appealed to the Department of Transportation for “regulatory clarity,” alleging that JSX's operational model undermines the integrity of the national aviation system and skews market competition.
Southwest Airlines has advocated for uniform safety standards across all scheduled passenger carriers, implying that JSX's practices may not align with these standards.
Additionally, the Air Line Pilots Association, International (ALPA), the largest pilot union globally, has accused JSX of exploiting a regulatory loophole, a practice they suggest should be rectified for the sake of safety.
Today, JSX operates 41 routes. Of those, 25 routes (61%) are served exclusively by JSX, reflecting JSX's strong commitment to serving smaller airports/communities and providing small community access. Nine (22%) are served only by JSX and one other airline, which, without JSX, would have a monopoly on the route. Only seven routes (17%) served by JSX have multiple competitors.
For comparison and stark contrast – JSX has 18 flights out of Dallas Love Field, while American Airlines has over 1,200 flights. 90% of JSX flights overnight at base, so pilots mostly sleep in their own beds – far better for fatigue than at nearly all other carriers.
Customers Show Support for JSX
JSX has received over 74,000 comments submitted to the docket through the brand's Voter Voice campaigns, with an additional 230,000 comments submitted to elected officials and/or the FAA.
Already, it's the most comments ever received on a Department of Transportation or FAA proposed rule. Over 99.8% of public comments oppose the FAA's move to crack down on upstart air carriers, as advocated by American Airlines and Southwest.
Even Airbnb co-founder Joe Gebbia waded into the battle and submitted a letter of support for JSX.
Stress-Free Holiday Travel Is Still Possible
The FAA decision will likely take years, allowing time for travelers to enjoy semi-private jet service this holiday season. Aptly timed, JSX is offering a stress-free experience for those seeking a warm-weather festive escape.
From the sandy beaches and blue skies of dreamy seascapes across Florida, California, Marsh Harbour (MHH), and Cabo San Lucas (CSL), and the rural country/mountain escapes across Colorado and Texas, JSX is bringing travelers where they want to go in the most convenient and hassle-free way possible.
In a time where, according to new research from Expedia, Americans find air travel more daunting than filing taxes or visiting the dentist, innovative airlines like JSX offer a glimpse into a potentially new era of flying—one where luxury and efficiency are not just reserved for the elite.
As JSX navigates regulatory challenges, its situation underscores the delicate balance between innovation, competition, and regulation in the airline industry.
The outcome of the FAA's deliberations will not only determine JSX's fate but also signal the direction of the industry's evolution. Will the future of air travel continue to embrace innovative models like JSX's, or will traditional regulatory and competitive forces prevail?
“I would say to anyone considering it,” continues Walker, “JSX takes the stress out of flying and adds in a level of comfort and convenience that's hard to beat.”