Blogger Outreach: 6 Steps for Building Strong Relationships

Do you want to achieve your marketing goals? If so, blogger outreach is the strategy for you!

Blogger outreach is the process of building relationships with key influencers and publishers in order to achieve a specific goal. This could include landing guest posting opportunities, promoting new content, earning backlinks, increasing brand awareness, or promoting products and services.

There are many other possibilities as well. By implementing a blogger outreach strategy, you can reach massive audiences and get more exposure for your business!

If you’re ready to get started, here are the basics of blogger outreach.

1. Why is Blogger Outreach Important?

Blogger outreach is one of the most cost-effective methods of marketing for your business. By building relationships with key influencers in your industry, you can tap into their massive audiences and get your message out there!

Not only is blogger outreach an incredibly effective marketing tool, but it’s also relatively easy to do. With a little bit of effort, you can start reaching new audiences and achieving your marketing goals.

2. Find Contacts

The first step is finding the right influencers and publishers to target.

You can use a variety of methods to find them, including search engines, social media platforms, and industry directories.

Most of all underestimate the power of Google and what you can do for free with its features. Just think about a few keywords that are related to your industry.

For example, if you are a food blogger, your keywords should be:

  • food blogger
  • recipe blogger
  • cooking blogger

Upon entering these keywords, you will get thousands of results that contain blogs related to your niche.

Depending on your blogger outreach goal, you can collect the email to contact them and ask, for example, for a guest post or an interview.

You can also use Google to find contact information for the blogger, such as their name, website, Twitter handle, and email address.

Once you have found this information, it is time to reach out and start building a relationship.

The best way to do this is by sending them an email that introduces yourself and your blog.

3. Segment Bloggers

Now that you have obtained a number of bloggers to contact, you should think about dividing them into categories:

  • Top Influencers
  • Middle Influencers
  • Micro-Influencers

Top Influencers: These are the bloggers that have a large following and can influence a lot of people. They may be harder to reach, but if you are able to get them on board, their endorsement could mean a lot for your brand or product.

Middle Influencers: These bloggers have a decent-sized following and can still help you spread the word about your brand. They may be easier to contact and work with.

Micro-Influencers: These bloggers have a smaller following, but they are very engaged with their audience. They can be excellent partners in promoting your brand because their endorsement will carry a lot of weight with their followers.

Now that you know who you should be targeting, it's time to send them an email!

5. Contact Bloggers

When you reach out to a blogger, be sure to personalize the email and make it relevant to their blog. Mention something that you liked about one of their recent posts or highlight a mutual connection. This will help you stand out from the other emails they're likely receiving.

In your email, explain what you would like about their content and how your brand can match their audience. Be sure to include your pitch, press release, or sample product. If they're interested in what you have to say, they'll respond and you can take the conversation from there.

Here's a blogger outreach template you can use:

Subject: [ blogger's name ], I read your post on [ topic of their latest blog post ] and really enjoyed it!

Hi [Blogger's name],

I came across your latest blog post on [topic of their latest blog post] and really enjoyed it. It's great to see someone writing about that subject matter!

I was thinking about [Your blogger outreach goal]

Thanks for your time and consideration!

And keep up the good work.


[Your name]

[Your website]

Be sure to personalize this template according to your needs, and make sure to target bloggers who have written about the topic you're interested in. You'll get a lot more responses that way.

When emailing a blogger, always be respectful and professional. Remember, you're asking for their time, so be courteous and brief.

6. Blogger Outreach Tools

Here are a few tools you can use for your blogger outreach campaign:

  • BuzzSumo: A great tool for finding the most popular content on any topic.
  • Followerwonk: A service to help you find and analyze Twitter bios of influencers in your industry.
  • Just Reach Out: An outreach platform that connects you with bloggers and journalists.
  • HARO: A service that connects journalists and bloggers with content creators.
  • Ninja Outreach: A blogger outreach tool with a database of over 50 million influencers.
  • Pitchbox: An outreach service that helps you manage your campaigns and track your progress.
  • BuzzStream: A tool that helps you research and connect with influencers.

Final Words

I hope this was helpful in getting started with blogger outreach.

Remember, it's all about building relationships and providing value. If you do that, you will be able to increase the audience and awareness of your brand, over the years.

With blogger outreach, the sky is the limit. Be creative and think outside the box to come up with goals that will benefit your business. And always remember to be respectful and professional in your communications.

What are your thoughts on blogger outreach? Let me know in the comments!

About the Author

Erik Emanuelli is a ProBlogger since 2010. Check his blog here.

Josh founded Money Buffalo in 2015 to help people get out of debt and make smart financial decisions. He is currently a full-time personal finance writer with work featured in Forbes Advisor, Fox Business, and Credible.