City Meets Country: Farmer McCarthy Harvests Bumper Crops for Big City Brands

As any entrepreneur will tell you, it’s often a dusty, bumpy road to building a personal brand or establishing a successful business. As JEM Social Founder and CEO Joe Edward McCarthy declares, sometimes that path takes root on a farm in rural northern Virginia, now referred to as the location where the city meets the country.

“I grew up on a small sustainable farm with chickens, pigs, and sheep. My start in the farming business, around the age of six or seven years old, was with my first little batch of chickens. I raised them, selling their eggs with old school methods of marketing, like putting out road signs, or knocking on doors, and nothing seemed to be working,” McCarthy recalls.

Perhaps one of the most telling signs that McCarthy would one day helm a seven-figure entrepreneurship was that, as a child, he refused to give up so easily. When traditional marketing avenues proved unsuccessful, McCarthy found non-traditional solutions. Born as a child of the early aughts, McCarthy knew exactly where to turn: the Internet.

“I came across Facebook and Instagram when I was about 14 years old. I saw other farmers in the area building their own personal brands using the power of social media marketing. So, I created my own brand with the farm,” he explains. “I would post farm content, life updates – stuff like that. It quickly grew to two or three thousand followers on both Facebook and Instagram, and soon after that my product supply diminished – the chickens, the eggs, turkeys – all kinds of stuff.”

Self-Education Was Key

Heeding the advice of esteemed social media marketer Tai Lopez, then sixteen-year-old Joe Edward McCarthy hit the books, reading every title on marketing and personal development he could gather. Inspired by his newfound knowledge, McCarthy decided to cultivate his own personal brand. He began sharing content surrounding entrepreneurship, business, and leadership. McCarthy’s platform quickly launched from there.

“I soon acquired more followers, engagement, and more reach. I decided to start helping other people, other business owners, to build their personal brands.”

McCarthy found the perfect partnership with Grow With Us Agency; a company focused on supporting beginners in building personal brands and guiding business owners toward a more flourishing social media presence.

Today, at only twenty years old, McCarthy has done over $1.4M in sales and has helped scale over 4,000 pages for individuals, brands, and businesses. Given his journey to entrepreneurship, it’s unsurprising that the season has only just begun as far as McCarthy is concerned. Unlike so many others in his position, McCarthy’s vision focuses on assisting other people as opposed to producing more profits.

“I do feel almost called to help others or even inspire other people to show them that building a huge personal brand will benefit you in a variety of ways. It may be creating a greater impact with the content, or with selling their products, building their own personal brands or simply helping increase their finances,” he says.

Success Helping Others Succeed

Whether his clients are owners of a sustainable farm in Virginia or aspiring entrepreneurs living in the heart of a big city, McCarthy’s advice for generating an organic social media presence is the same: know who your audience is, what you have to offer, and why you’re choosing to post.

“If your audience is everybody, then it’s nobody,” McCarthy explains. “Figure out who you’re trying to help and what you’re trying to portray, because if you can pinpoint, ‘Hey, I’m trying to help eighteen to twenty-year-old males on entrepreneurship,’ then you’re going to have a very clear message, all your content can be based on this one clear ‘who.’”

McCarthy cautions his clients about posting for the wrong reasons, discouraging content designed solely to please or impress others. He recognizes the vulnerability resulting from putting yourself or your brand out there to the public. At the same time, he emphasizes how vital it is to disregard the opinions of others.

“I think number one is just making sure your mindset is right. I feel like people are too focused on what other people think of them, they get bogged down on, ‘What if they don’t like my stuff? What if it flops? What if it doesn’t blow up?’” McCarthy says.

In the same way, it takes time to excel at a new hobby, sport, or any first-time endeavor, Joe Edward McCarthy assures his clients that social media is often not a skill to master overnight. Like farmers planting those first seeds, success also comes with time, but McCarthy forecasts that taking that initial leap will soon reap its own rewards.

“You’re not going to be perfect right off the bat, but just getting started, I’d say, is the most important step.”

This article was produced and syndicated by Wealth of Geeks.


Michael launched Wealth of Geeks to make personal finance fun. He has worked in personal finance for over 20 years, helping families reduce taxes, increase their income, and save for retirement. Michael is passionate about personal finance, side hustles, and all things geeky.