How I Create Striking Pin Images for My Blog Posts

Like any other human being, I am attracted to striking images way before being tempted to read text. Pinterest is fab for this because it is driven by linking your blog post to an attractive, unique pin image. So how would I go about doing this as a beginner?

Canva is the most straightforward online graphic editor. I have also tried PicMonkey but found it slow and jumpy. It sometimes reminded me of going back to dial-up internet days, and it was a little frustrating when I had short windows of time to do some of my blogging tasks. Anyway, I've wandered off the point.

The benefits of Canva are:

  • It loads quickly and allows you to modify images in minutes.
  •  You can import your photos to build your pins, or you can use free or paid images supplied by Canva
  •  It's free for the basic version, which I use, and it's everything I need
  •  It has a crazy amount of font choices.
  •  You can add specific color codes from your website, so you can easily brand your pins.

Tutorial

How To Create Your First Pin Graphic in Canva

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Choose a Template

Throughout the tutorial, I will support your progress using screenshots from my account to help. At the top, you can see that Canva offers plenty of template choices. On the right-hand side, click on more, which will bring you to the next screen, as shown below.

How to use Canva - step by step tutorial for beginners
Choose a design template

You should see the title ‘Social Media Posts'.

For a Pinterest graphic, 735 x 1102 pixels Optimum size is around 800 x 1200, so this works perfectly for me. So you can choose the Pinterest graphic option.

How to use Canva - step by step tutorial for beginners
Choose Pinterest graphic

Now you will see a blank canvas ready to build your pin on. I suggest a play with the menu buttons on the left and get used to what they can do.

Dashboard with blank template

Spend Some Time Experimenting With Different Things on The Menu on Left

How to I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners
Canva Menu

Choose a Background Image That Has a Light Background

When I design my pins, I find a light background graphic, so it doesn't distract away from the text that I will put over the top at the end. Pixabay is brilliant for this – filter your search on Pixabay or wherever you source your image to a vertical orientation so that the graphic will cover the background of your pin.

Upload The Image to Canva

So as you can see in the screenshot above, the upload button is bottom left. Click and select your image from your computer. Upload it into Canva by clicking on it as it appears in the upload menu.

How to I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners
Upload and edit

Resize Your Image

ow to I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners

Double-click on the image now you have resized it. You might need to do this several times before this view comes up. Pull the edges to the edge of the graphic canvas. Click on the button top left to crop.

How I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners
Crop too

The crop tool can be a bit temperamental, so experiment with pulling the crop edges in different ways so you cover the whole template.

How I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners
Crop before pressing tick

Use The Transparency Tool

I use this tool to fade the image so the call to action and my Pin title don't get lost in the background. I always try out my pins on a phone screen; if the experience needs to be more of a contrast, the pin needs to be clearer to read.

How I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners
Make your background fade by using transparency button

Step 2 – Fade Transparency

How I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners
Transparency applied background

Choose Stand-out Text

Choose a font that is clear and easy to read when it is much smaller (remember phone screens, right). I use two different fonts on my pins to draw the eye of the reader further.

How I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners
Selecting Text

Pin Text Content

Think about a quick, punchy title that also includes SEO words. It would be best if you gave your readers a hook. How are you helping them? What can they expect to be able to achieve?

Examples of Hard-to-Read Pins

In order to understand what a good pin looks like, we also need to look at examples of pins that aren't so great. Here goes…

Hard to Read Pin 1
Hard to Read Pin 1

This pin has a dark background, and the text is lost among the different colors. Result – low level of clicks. Imagine this scaled-down on your phone screen. It isn't attractive because the image confuses the eye, making the text hard to read.

Hard to Read Pin 2
Hard to Read Pin 2

This pin has a different issue. It consists only of a graphic. Ideally, it needs a title over the top of the image to communicate in seconds what the blog article is about.

Hard to Read Pin 3
Hard to Read Pin 3

Now it's your turn. What, in your opinion, is unclear about this pin? Of course, it has many good points – the main green title is clear and hard-hitting. It gives a call to action by showing the reader that the toolkit is free.

Can you spot the parts that aren't as clear?

Easy-to-Read Pins

My pins were unclear when I started. Without the help of one cute little ebook from The She Approach, I would have stumbled around in the dark for months, trying to figure this out. The link's here – remember, I only recommend something I have attempted to or love.

What Do You Notice as The Difference Between The Clear and Unclear Pins?

The bold, clear text allows you to read the blog post's title comfortably on a phone screen. It will enable you to decide whether to click on the pin or not to read the blog post. The aim is to create an instant bam! on the reader, as you only have a second or two to make an impression. So something to consider. How will you also make your pins stand out from the main screen on Pinterest?

Use The Exact Colours as Your Website Branding

When you click on the text, it will give you options to change the size, font, and color. Here branding is essential, so my audience will instantly recognize my pins. I copy the color code for the pink on my website from the appearance section in WordPress. So my pins are color coded to match my website.

Saving colour code into
Saving colour code into box

Insert Shapes

I also insert colored boxes that match also.  Once the tube is inserted, it will lie on top of everything else, so change the color to what you want ( I paste my color code into the color wheel as shown), then press arrange. Keep clicking until it is behind the text.

Rearrange the text on pin then I attach a call to action on most of my pins.

How I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners
Pin with finished text

Add Your Domain Address

Next, I add my website to the bottom of the pin. I tend to copy the box I have already prepared and, then stretch it.

My pins need to look alike, so I include my logo above my website name. I will also add a call to action if it works for you.

How I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners

Download

I tend to ignore the social media box. Your download appears on the bottom left of your screen. Please save it to your computer; then, you can upload it to Pinterest! I recommend doing three different versions of the same pin. Experiment with what works, and also, you have three links back to your blog out there too!

See my guide to scheduling using Tailwind and how this can drive traffic to your blog. Read also my review of the Blog Tools I am using now. Elna from Twins Mommy has a handy Pin planner that I use that I can highly recommend.

How I use Canva to produce stunning Pinterest Images - step by step tutorial for beginners
Social Media Button Canva

So there you are! Your first striking pin graphic is created, fully branded, and good to upload to Pinterest! Do you think this post made you eager to get started on a graphic web editor? Have you still got any questions about using Canva? Please reach out and let me know how I can help.