When it comes to creating a business website, it is more than just creating a pretty interface. Instead, you need to showcase your products in the right way and design it so that you can maximize profits.
You can do that by perfecting your processes and pairing your website with internal tools that can help you to better understand your customers and their habits.
Here are some tips for how to integrate all of your systems for maximum productivity.
Optimize Your Website For Search Engines
While you may have the most beautiful website in the world, if you haven’t optimized it for search engines then there is a good chance that no one will see it.
To do so, you need to create engaging keywords that connect to your brand. Consider creating multiple keyword phrases that people are likely to search for on Google, but try to make them unique.
So, if your company sells dog food but you know that many companies do the same, then you could try the keywords “dog wet food” to try and attract those customers.
You also need to optimize your website for your location so people in your area and demographic know you exist. You can start by optimizing your home page by adding your location into your title and header tags as well as in your meta description so it will show up in the search engine.
Also, you can create a page on your website for every service area so when a potential customer looks for a product or service in your area then your business may pop up.
Make Your Website Bold, Easy To Use, and ADA Compliant
Once you start to get eyeballs on your website, you will want to keep them there by making your website easy to navigate so they can get around and buy products with ease.
Include plenty of menus and never require a customer to click their mouse more than three times to find what they need.
Also, try to avoid video when possible as that can slow down your site and lead to delays.
You should also make your website attractive and make it look official. A good way to make a great first impression, build brand awareness, and separate your business from the competition is to add a professional logo to the site.
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If your budget is tight or you do not have experience with graphic design, then you can make a custom logo online.
You can either create a logo from scratch or use templates that you can modify with your own colors, wording, and text.
It is easy to do and your new logo can really impress potential customers.
An important component of your website’s usability is ensuring that it meets Web Content Accessibility Guidelines.
This includes making accommodations for users with vision impairment, hearing loss, and other disabilities.
Some features you need to consider are providing alt text for images, ensuring there is sufficient text contrast, and having functional keyboard navigation.
Features like these will help make your website easy to use for everyone.
Align Your Website With Customers With Process Mining
If you want your website to be a success then you really need to understand your customers and their needs.
You can do that by using process mining, which is used to automate every digital process you can within your business via Business Process Management and determine if they are as productive as they should be.
For your website, that might include motoring your sales processes to see if there is a disconnect between when the customer clicks on a product and when they actually try to buy it.
If they are not making the final purchase then you may have to refine the process.
You can also use process mining to determine customer buying behaviors and modify your site so you prioritize those products and leave off the items that are just taking up space.
You can do this by listing your goals, mapping out a timeline of how long it should take, and determining key stakeholders so everyone knows their part.
Do this with every process and your business will thrive.
Use Your Internal Tools
You need to also calibrate your website with your internal tools. For example, you should have a Customer Relationship Management (CRM) tool to track communications and nurture relationships with leads and clients and an Enterprise Resource Planning (ERP) system to manage all of your day-to-day operations and processes.
Both of these systems must be used in conjunction with your business website to ensure that you are capturing those leads and helping those customers get what they need.
Your marketing team can also use that information to find new customers. Also, if you let your systems do the work then there is less manual admin work.
One technology your marketing team may leverage is social media. They can use a free online banner creator to craft visually appealing banners to feature across your various social media accounts.
This is a great way to build brand awareness and consistency in different spaces. You can use customer interest on social media to drive traffic to your website.
As you can see, there are many moving parts to a successful business website.
Continue to improve by always looking at your processes, modifying when necessary, making your website easy to use and ADA compliant, and taking the time to maximize relationships with your customers.