Is Selling on eBay Better Than Investing in Stocks?

What in the world does selling stuff on eBay have in common with fancy pants stock market investing?

I’m assuming that’s what went through your head as you read the title of this post. I’d probably think the same thing if I hadn’t been immersing myself in both the FIRE and eBay seller communities for the past year.

Now that I’ve had some experience with both, I thought it would be fun to compare the two and see which one I’d choose if I had to pick only one to invest my money in.

Selling on eBay is a Great Way to Fund Your Investments.

Since you don’t have to pick between the two, I suggest selling on eBay and investing in the stock market. You could start a five-figure eBay business with less than $100 starting.

This is possible because you can easily find items for $5 and sell them for $50. Once you’ve sold your item and have a profit of 40+ dollars after fees, you can use all of that money to invest back into purchasing items.  

Do this long enough, and you’ll be making several hundred dollars a month and be funding it all from previous eBay sales!

I’m currently investing my eBay business's profits back into purchasing new items, learning new skills, and things like this blog. Let’s look at what I could do with the eBay money if I invested it in stocks.

Let’s say I profit $500 a month and invest $350 of it after saving for taxes and such so that it would be $4,200 a year. I’ll calculate the interest at the average return of VTSAX, which is the fund I invest in.

is selling on ebay better than investing

That’s a cool $65,711.05 after only 10 years of investing a meager $350 a month. Now, let’s say I do this on top of investing $1,000 a month in my 401k each month (which is what I’m currently doing.

Compound interest

Not too shabby… I expect to blow this out of the water, though, by growing my income through another side hustle I’m currently working on and, eventually, this blog. If I wasn’t investing money back into myself, it’s nice to know I can still kill it in a 10-year time frame by just selling on eBay and investing in my 401k.

Now, let’s compare eBay and stocks!

How Does Selling on eBay Work

Selling on eBay is simple, but the way you get items to sell can be very diverse. For most individuals who sell on the platform, you find your items at different places for a low price and list them on eBay at a higher price. You’re able to sell items at a higher price on eBay, mainly due to having such a high customer base.

Some people get items in bulk at a wholesale price and can list eBay items to sell at market rates. This is more like having your own e-commerce store, but it is easier than creating a website because eBay gets so much traffic, and your website might not start. It’s also a lot less work to sell on eBay than to create your own website.

How Does the Stock Market Work

I’m not a stock market expert so that you can check this article out for a better explanation. When you purchase a stock at a high level, you’re purchasing a small portion of a company. The stock price is determined by supply and demand and goes up and down depending on how it does.

Usually, you invest in the stock market either through your company’s 401k or in an individual IRA. If you’re fortunate enough to earn enough money to max out your retirement accounts with money left over, you can invest in the stock market through taxable accounts and withdraw the money whenever you want. You can also set up your own retirement account if you own your own business. The maximum you’re allowed to invest is a lot higher when you own your own company.

Pros/Cons of Selling on eBay

Like everything in life, there are positives and negatives when it comes to selling on eBay.


  • You can make money quicker than you can in the stock market.
  • If you can get your items for free, the only money you can lose is what you pay for shipping supplies/eBay fees, etc.
  • You can use the money you make from sales almost instantly.
  • You can build a lucrative business with very little money starting.
  • Hunting for items can be a fun new hobby.


  • You’ll have to invest a significant amount of time to build a good income.
  • There’s no guarantee that eBay is going to be around forever.
  • Items you list might not sell for a long time.
  • Customers can return items when you sell them, or the items can be damaged in shipping.
  • You’ll have to either sell small things or have a good place to store your inventory.
  • You’re required to pay taxes on your profits, just like any other business.

Pros/Cons of Investing in the Stock Market


  • Investing in stocks can be very passive.
  • When you invest in index funds, you’re almost guaranteed that your money will grow over the long run.
  • You can lower your taxable income if you invest in certain types of accounts.
  • Due to compound interest, your money will continue to grow over the years, even if you stop investing.
  • If you invest enough money, you’ll eventually be able to live off the interest that your investments bring and won’t have to work at all if you don’t want to.


  • The stock market is very volatile, and you can lose the money you invest if you withdraw it when the market is down.
  • You’ll have to invest some time to learn how to withdraw from investment accounts, especially if you intend to withdraw from a retirement account before age 59.
  • It takes time for your money to grow.
  • The market might be down when you need to withdraw. This would result in using your money up faster.

How Do the Two Compare?

If I were only going to pick one of the two to invest my money in, I’d pick the stock market. eBay is only one company, and they could go under any time to make poor business choices. I think there will always be an online marketplace to sell on, and you will still own your inventory if eBay goes under, but it’s riskier than investing in stocks.

When you invest in index funds, as I do, you own small portions of every publicly traded company out there. This means the entire US economy would have to crash before I lost all of my money. We’re guaranteed to see rough patches in the market, but the market has always recovered and gone up over time.

Another reason why I’d choose stocks is that it doesn’t require any work. Once I’ve got enough money invested, I’ll be able to live off the interest my investments earn and not have to work at all if I don’t want to. You know, the whole financial independence/retire early deal.

Another Route

Jay and Ryanne over at Scavenger Life take a different approach than I do. They pulled all of their retirement money out of their accounts, moved to a rural area, and used the money to live on while building their eBay business. They grew their inventory into the thousands and then started using their profits to invest in real estate.

Now I think they earn enough money to live off of their rental income, and anything they make from eBay is the icing on the cake. So, you could invest in real estate and not invest in stocks at all if you choose. Either one is a great way to invest your income. Real estate is less passive than index fund investing, so I like stocks better personally.

What are you doing with your money? Investing in a business, stocks, real estate, or a combination? I hope you’re at least doing one of the three!

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Nathan has been a personal finance writer since early 2018. He and his wife reached a net worth of one hundred thousand at the age of 25 and are on their way to financial independence. His favorite way to make money is selling things on eBay and has grown his eBay business to earn five figures selling part-time. He loves sharing what he learns about finance and any eBay tips he comes across. If you’re interested in becoming an eBay seller, check out his reseller Facebook group.