After weeks of relentless pressure from notable conservatives like Tucker Carlson, M&M'S has officially decided to pause the polarizing “spokescandies” advertising campaign.
In a statement released by the company on Twitter, the candy maker wrote: “In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it — even a candy's shoes can be polarizing.”
Conservatives have recently denounced the “spokescandies” in recent week, calling them “too woke.”
M&M'S also announced today that Saturday Night Live alum Maya Rudolph will take over as the brand's leading spokesperson, with a new-and-improved ad campaign set to kick off during next month's Super Bowl.
Twitter Divided in Candy Controversy
The internet predictably went bonkers over this announcement, with both conservatives and liberals chiming in.
This particular user wants nothing to do with any of the latest example of cancel culture, declaring she is “going back to bed for 9 years.”
Twitter user BriannaWu fires back at the conservative right, calling them “the weakest men imaginable.”
Scared of vaccines
— Brianna Wu (@BriannaWu) January 23, 2023
Scared of M&Ms
Scared of women
Scared of trans people
Scared of Black people
Scared of Muslims
Screaming about how they are the victim nonstop. Just the weakest men imaginable.
User Razzball takes a comedic approach to the latest M&M's news, slyly saying that purple M&M'S are responsible for the breakup of his son's marriage.
Meanwhile, another user scolded the company for assigning a left-leaning celebrity as a spokesperson for the brand, telling the company that he will no longer be a customer:
Maya Rudolph is a notorious Democrat and a totally intolerant person.
— Joey M. (@JoeyFromPhilly) January 23, 2023
Your candy didn't offend me.
Maya Rudolph does.
You just lost a customer.
Some users, like rob_sheridan, threw major shade at M&M'S and calls the entire controversy a “manufactured outrage campaign.”
Congratulations on finding the weakest possible response to the dumbest manufactured outrage campaign. Maya Rudolph is lovely, but let’s be honest: What you’re announcing here is that your real spokesperson is Tucker Carlson.
— Rob Sheridan (@rob_sheridan) January 23, 2023
After a tragic weekend, it's eye-opening as to what trends across the United States at any given moment on Twitter, as this user points out:
10 people were killed by a semi automatic assault pistol with an extended magazine this weekend but M&Ms is trending number 1.
— Larue 🌊 (@LeftHandedLarue) January 23, 2023
Conservatives' hypocrisy is brought up by user SurenaXMarie, who points out that the same people who call liberals “snowflakes” are the same people who have a problem with a candy company's cartoon characters:
“You all are such snowflakes”
— Surena Marie 🍓 (@SurenaXMarie) January 23, 2023
*loses mind over changes to an M&Ms character*
Some users are simply dumbfounded by this latest controversy, as Twitter user flowerchimes puts it all in perspective:
Tucker Carlson was sexually confused by the M&Ms cartoons so the M&Ms company decided to make Maya Rudolph their official spokesman. This is a real thing that happened in the history of our existence as a species.
— Dew Pond Hollow (@flowerchimes) January 23, 2023
This article was produced and syndicated by Wealth of Geeks.