In 2023, approximately 66% of households in the United States, or about 86.9 million homes, owned a pet. Cats were among the most popular choices, with about 46.5 million households having feline companions.
Back in 2016, the American Humane Society found that 77% of cat owners consider dealing with litter box odors a top challenge in caring for their feline companions. More recent market research conducted by Pet Product Retailer magazine shows a 15% increase in sales of odor-control litter products between 2019 and 2020.
With a history spanning over five decades in the baby products sector, Prince Lionheart has used its expertise and quality standards to create a line of revolutionary pet products, notably in the realm of litter disposal systems.
The Birth Of Prince Lionheart
Prince Lionheart, a company known for its innovative and high-quality baby products, was founded more than 50 years ago by a visionary entrepreneur named Tom McConnell. In 1973, while considering the state of the baby products industry, he recognized a need for improvement.
“I had just returned from a summer trip motorcycling around Europe with my brother, and I had noticed the exquisite handmade rocking horses I saw in museums there,” says McConnell. The rocking horses available in the U.S. then were primarily plastic mounts on spring frames, lacking the craftsmanship and elegance he had seen in Europe. This realization ignited his entrepreneurial spirit, and he started creating handmade rocking horses that captured the essence of European craftsmanship.
His passion for quality and innovation proved to be a game-changer. When Prince Lionheart introduced its handmade rocking horses to the market, major retailers, including Robinson's, Bullock's, and Saks Fifth Avenue, eagerly embraced them. The exceptional craftsmanship and unique designs catapulted the brand to success. Prince Lionheart was now a growing business rooted in the principle of providing superior products that exceeded customers' expectations.
A Leap Into The Pet Products Industry
Prince Lionheart's legacy is still alive and thriving. The company's roots in crafting exceptional baby products cultivated a deeper understanding of design, quality, and innovation. But what inspired the transition into the pet products industry, which may seem vastly different from the world of baby products?
Prince Lionheart's journey into the pet industry was driven by a fundamental belief in delivering products that catered to the unique needs of consumers. The company identified a gap in the market for superior litter disposal systems. Their commitment to solving common pet owners' pain points, such as odor control and convenience, drove the expansion into the pet industry.
“We have developed several baby products that can and will cross over to the pet space,” said McConnell, “They are proven products, and we will be bringing out these crossover products soon.”
Understanding the competitiveness of the pet industry, Prince Lionheart was determined to make a difference. By leveraging their patented “No Odor” Twist'R technology, initially developed for diaper pails, they set out to revolutionize cat litter disposal. The goal was to provide pet owners with a more effective and cost-efficient solution while maintaining their dedication to quality and innovation.
Challenges And Opportunities In A New Frontier
Starting a new company in a new industry presented a unique set of challenges and opportunities. In the competitive pet products market, where established players dominate the field, Prince Lionheart's spin-off Red Rocket Pets had to prove their innovation, quality, and tenacity to gain consumer recognition and trust.
To overcome this challenge, Red Rocket Pets ventured into international trade shows across the U.S., Europe, and Asia. These exhibitions allowed the company to share its thinking about the “No Odor” Twist'R litter disposal systems, creating visibility in the pet market. They also relied on marketing strategies such as print and social media ads, product reviews, and participation in pet shows to showcase their products.
A key aspect of the company’s success lies in the authenticity of product reviews generated organically from actual customers. These primarily five-star reviews praised the products' effectiveness and high customer satisfaction. Red Rocket's practice of providing the CEO’s email address to customers demonstrated their unwavering commitment to client satisfaction.
Red Rocket Pets: A Pet Product Revolution
Red Rocket Pets entered the pet products industry to deliver innovative and practical solutions. The company offers a range of products, with its “No Odor” Twist'R litter disposal system as a standout. This system employs patented twist and seal technology to ensure truly odor-free waste containment. The system uses fully formed bags that eliminate the need for cutting and tying narrow tube film, a common source of waste in other systems.
The Twist'R system from Red Rocket Pets use wide gusseted bags, providing higher litter capacity. A 10-pack refill bag package can hold up to 170 pounds of litter, providing pet owners with a cost-effective and efficient solution. The unique Twist'R systems allow for bag removal from the top or middle, ensuring that full bags can be conveniently removed without tearing.
Including charcoal sachets in their Twist'R products further highlights the company’s commitment to odor control. The patented system keeps the bag open briefly before resealing, allowing the charcoal sachets to neutralize any trapped odors.
Red Rocket Pets' Short-Term And Long-Term Goals
Red Rocket Pets' corporate goals extend far beyond its immediate future. The Red Rocket team is dedicated to providing superior solutions that address pet owners' needs while maintaining cost-effectiveness.
The company's commitment to innovation means it continually works on new pet products that cross over from the baby products industry. These crossover products, trusted by baby product consumers, will soon become accessible to pet owners as well.
Prince Lionheart's Legacy And Future
With origins in the baby products industry, both Prince Lionheart and Red Rocket Pets are set to make their mark on the pet products industry. They bring decades of expertise in design, quality, and innovation. Their story is one of tenacity and dedication to customer satisfaction, creating a legacy that extends through generations. As Prince Lionheart celebrates over 50 years of service, it continues to stand by its motto of providing products that exceed customers' expectations.