50 Richest Content Creators – Ranked by Followers & Income, 2023

The Richest Content Creators of 2023

From June 2022 to June 2023, the top 50 social media content creators collectively earned a jaw-dropping $700M, amassing a mind-boggling 2.92B followers and averaging $239.68 per 1000 followers.

TikTok, YouTube, and Instagram emerged as the go-to platforms for these creators, with TikTok leading the charge with an impressive 40% of the total followers (1.2B), followed by YouTube at 24.8% (724.8M) and Instagram at 22% (642.2M).

Jimmy Donaldson (MrBeast) secured the number 1 spot as the “Richest Content Creator” in our list, boasting an income of $82.3M and an impressive following of 377M. Rhett & Link, Preston Arsement, and Ryan Kaji follow closely, each earning $35M with respective follower counts of 51M, 39M, and 36M.

However, the narrative shifts in our “Earnings per 1K Followers” ranking, where Dani Austin claims the crown, earning an astounding $4,302.93 per 1K followers, totaling $12.5M with a relatively modest follower count of 2.9M.

Our study then delved deeper into the earnings, followers, efficiency, and overall platform preferences of these top 50 creators to provide a comprehensive perspective on the booming creator economy sweeping the globe.

Why Study “Earnings per 1K Followers”? 

Earnings per 1K followers, a metric derived by dividing a content creator's total earnings by the number of followers and multiplying by 1,000, is a pivotal measure in assessing the effectiveness of monetizing a follower base. 

A strong earnings per 1K followers translates to substantial financial success and the creator's skill in monetizing their follower base. In the dynamic field of content creation, where getting the most value from followers is crucial, this metric is a clear and powerful sign of a creator's talent in turning their audience into valuable financial returns. 

Key Findings:

  • Total Earnings & Followers: The top 50 creators earned $700M from June 2022 to June 2023, with 2.92B followers and $239.68 per 1000 followers.
  • TikTok Dominance: TikTok dominates as the preferred platform for top creators, claiming 40% of total followers (1.2B), followed by YouTube at 24.8% (724.8M) and Instagram at 22% (642.2M).
  • Highest Earners: Top earner MrBeast leads with $82M and an impressive 376M followers. Rhett & Link secured the 2nd spot, followed closely by PrestonPlayz (3rd) and Ryan Kaji (4th), each earning $35M.
  • Top Earners per 1K Followers: The top earners per 1,000 followers are Dani Austin Ramirez with $4,302.93, Alexandra Cooper with $3,911.98, Christina Najjar with $3,649.64, and Rhett & Link with $1,847.84.
  • Generational Influence: Among the top 50 creators, Millennials continue to dominate with 56%, followed by Gen Z at 40% and Gen X at 4%.
  • Industry Landscape: The content creation industry remains largely dominated by the United States, representing 80% of the top 50 creators.

Top 50 Richest Content Creators of 2023 (Infographic)

wealth of geeks richest content creators
Image Credit: Wealth of Geeks.

Top Platforms for Highest-Earning Content Creators,2023

In 2023, the top content creators overwhelmingly favor TikTok as their primary platform, commanding a substantial 40.27% of the total followers for the top 50 creators, amounting to an impressive 1.176 billion subscribers. YouTube closely follows behind, with 24.82% of the total followers (724.8M), while Instagram secures the third spot with 21.99% of the followers (642.2M).

Richest Content Creators

Interestingly, despite Facebook's prominence as a dominant social media platform, it doesn't seem to be the go-to choice for these top creators, garnering only 4.56% of the total followers (133.3M). This suggests that content creators are not as inclined to choose Facebook for audience growth and monetization compared to other platforms.

X(Twitter) captures 4.06% of the total followers, amounting to 118.5M. While still a significant number, it indicates that Twitter might not be the primary platform for these high-earning content creators.

The data also showcases the emergence of Twitch as a rising star in the social media landscape, despite being a relatively new platform. Twitch captures 1.78% of the total followers (52.12M), suggesting a growing popularity among content creators, possibly due to its unique focus on live-streaming content, which has quickly become one of the most popular ways to experience content by consumers.

20 Highest-Earning Content Creators, 2023

Looking at the big shots in social media, the top 20 money-making creators pulled in a whopping $529M last year. That's about 75.6% of the massive $700M earned by the top 50 creators. 

20 Highest-Earning Content Creators, 2023

Our study digs into this exclusive group, showing how these influencers grabbed people's attention worldwide and made a ton of money with their skills and creativity. 

Let’s look closer at the different industries these creators are in and check out who's following them, giving you a clearer picture of the diverse and money-making world of content creation.

1. Jimmy Donaldson (MrBeast) – Income: $82M 



Jimmy Donaldson, famously known as MrBeast, has secured his place as a top American YouTuber and philanthropist. With over 206M followers on YouTube and a notable presence on other platforms, including TikTok with 88M followers, he has taken a decade to rise to the top. 

Across all his platforms, MrBeast commands a total of 377.1M followers, with an earning of $82.3M, making 11.7% of the total $700M earnings by all top creators. 

  • Content Industry: Stunts
  • Total followers: 377M
  • Facebook: 15M
  • Instagram: 43M
  • YouTube: 206M
  • Tiktok: 88M
  • X(Twitter): 24M
  • Earnings per 1k followers: $217

2. Rhett & Link (Good Mythical Morning) – Income: $35M 

Rhett & Link (Good Mythical Morning


Rhett James McLaughlin and Charles Lincoln “Link” Neal III, the dynamic duo behind Rhett and Link, have made a mark in the comedy industry. With a substantial presence on platforms like YouTube (23.5M followers) and TikTok (4.5M followers), their comedic shows, podcasts, and sketches have earned them an income of $35M. 

Rhett and Link's diverse content has garnered a 51M follower base, with impressive earnings per 1,000 followers of $686.27.

  • Content Industry: Comedy
  • Total Followers: 51M
  • Facebook: 5.7M
  • Instagram: 3.4M
  • YouTube: 23.5M
  • TikTok: 4.5M
  • X (Twitter): 924.4K
  • Other platforms: 13M
  • Earnings per 1k followers: $686

3. Preston Arsement (PrestonPlayz)  – Income: $35M 

Preston Arsement (PrestonPlayz)


Preston Arsement, a gaming industry influencer, started creating videos after high school, amassing 25.2M YouTube followers and 10.2M on TikTok. With a total of 39M followers across platforms, he's achieved milestones like a role in Sonic the Hedgehog 2 and creating a graphic novel. 

His earnings per 1,000 followers of $897.44 demonstrated effective monetization of his follower base.

  • Content Industry: Gaming
  • Total Followers: 39M
  • Instagram: 1.8M
  • YouTube: 25.2M
  • TikTok: 10.2M
  • X (Twitter): 1.8M
  • Earnings per 1k followers: $897

4. Ryan Kaji – Income: $35M 

Ryan Kaji


Ten-year-old sensation Ryan Kaji, known for his YouTube channel Ryan's World, has 35.8M followers and has turned his unboxing videos into a successful toys and games business. 

With a total of 36M followers across platforms, he contributed almost 5% to the combined earnings of $700M, and his earnings per 1,000 followers stand at an impressive $972.22, well above the average.

  • Content Industry: Reviewer
  • Total Followers: 36M
  • Facebook: 24K
  • Instagram: 162K
  • YouTube: 35.8M
  • Other platforms: 14K
  • Earnings per 1k followers: $972

5. Jake Paul – Income: $34M 

Jake Paul


Jake Paul, known for his music, boxing, and content creation ventures, has navigated the online space since his Vine days. With a significant following on platforms like Instagram (25M followers) and TikTok (17.3M followers), Jake Paul's diverse endeavors have earned him $34M. 

Across all platforms, he commands a total of 73.1M followers, with an Earnings per 1,000 followers of $465.12.

  • Content Industry: Music and Boxing
  • Total Followers: 73.1M
  • Facebook: 5.7M
  • Instagram: 25M
  • YouTube: 20.5M
  • TikTok: 17.3M
  • X (Twitter): 4.6M
  • Earnings per 1k followers: $465

6. Elliot Tebele (FJerry) – Income: $30M 

Elliot Tebele (FJerry)


Elliot Tebele, the meme culture maestro and FJerry LLC founder, extends his ventures into a board game and Jaja tequila.

Despite having 25.6M followers across platforms, his noteworthy earnings per 1,000 followers at $1,172.20 reflects a substantial dollar value, as evidenced by his impressive $30M earnings in 2023.

  • Content Industry: Comedy
  • Total Followers: 25.6M
  • Facebook: 3.8M
  • Instagram: 16.9M
  • YouTube: 416K
  • TikTok: 4.4M
  • X (Twitter): 77K
  • Earnings per 1k followers: $1,172

7. Mark Edward Fischbach (Markiplier)– Income: $30M 

Mark Edward Fischbach (Markiplier)


Mark Edward, popularly known as Markiplier, has carved a niche in the gaming world and extended his influence to the fashion realm with his clothing brand Cloak. 

With 35.7M YouTube followers and a diverse presence on other platforms, Markiplier commanded a total of 74.6M followers, and his earnings per 1,000 followers are $402.19.

  • Content Industry: Gaming
  • Total Followers: 74.6M
  • Facebook: 3.6M
  • Instagram: 12M
  • YouTube: 35.7M
  • TikTok: 6.9M
  • X (Twitter): 13.9M
  • Twitch: 2.49M
  • Earnings per 1k followers: $402

8. Sean McLoughlin (Jacksepticeye)– Income: $27M 

Sean McLoughlin (Jacksepticeye)


Jacksepticeye, the co-founder of Cloak, has amassed a substantial gaming community with 30.5M YouTube followers and 2.8M on Twitch, totaling 54.5M across platforms.

His earnings per 1,000 followers at $495.56 underscore the engagement of his audience, and with only 54.5M followers, he earned an impressive $27M in 2023, highlighting the substantial value of his follower base.

  • Content Industry: Gaming
  • Total Followers: 54.5M
  • Facebook: 464K
  • Instagram: 7.9M
  • YouTube: 30.5M
  • TikTok: 5.1M
  • X (Twitter): 7.7M
  • Twitch: 2.8M
  • Earnings per 1k followers: $496

9. Matt Rife – Income: $25M 

Matt Rife


Stand-up comedian turned online sensation Matt Rife gained popularity through a viral TikTok clip. Matt Rife achieved a total of 28.4M followers across platforms and a commendable Earnings per 1,000 followers of $881.68. 

He has successfully translated his comedic presence into ticket sales for international shows and a stand-up special on Netflix.

  • Content Industry: Comedy
  • Total Followers: 28.4M
  • Facebook: 2.9M
  • Instagram: 5.8M
  • YouTube: 1.7M
  • TikTok: 17.7M
  • X (Twitter): 245K
  • Earnings per 1k followers: $882

10. Olajide Olatunji (KSI) – Income: $24M 

Olajide Olatunji (KSI)


KSI, originally known for FIFA game reactions, has diversified into boxing and music. 

With 112M followers across platforms, including YouTube (24.1M followers) and TikTok (11.8 M followers), KSI's journey reflects his transition from gaming spectator to active participant, with an Earnings per 1,000 followers of $214.29.

  • Content Industry: Music and Boxing
  • Total Followers: 112M
  • Facebook: 5.5M
  • Instagram: 13.3M
  • YouTube: 24.1M
  • TikTok: 11.8M
  • X (Twitter): 9M
  • Twitch: 48.3M
  • Earnings per 1k followers: $214

11. Charli D’Amelio – Income: $23M 

Charli D’Amelio


Earning immense recognition within the TikTok community, especially as a prominent female content creator, D’Amelio has become a notable figure. Riding on her fame, she has secured opportunities to represent brands like CeraVe and SKIMS.

With a staggering 151.5M TikTok followers and a total of 214.7M followers across all platforms, Charli's earnings per 1,000 followers is $107.12.

  • Content Industry: Dance
  • Total Followers: 214.7M
  • Facebook: 2.8M
  • Instagram: 46M
  • YouTube: 9.2M
  • TikTok: 151.5M
  • X (Twitter): 5.2M
  • Earnings per 1k followers: $107

12. Logan Paul– Income: $21M 

Logan Paul


Following a similar path as his brother Jake Paul, Logan Paul started on Vine and transitioned to creating stunt-driven content on YouTube, later entering the boxing world. 

With a total of 91.6M followers across platforms and an Earnings per 1,000 followers of $229.26, Logan Paul continues to be among the highest-earning content creators despite the controversies surrounding him.

  • Content Industry: Boxing
  • Total Followers: 91.6M
  • Facebook: 16M
  • Instagram: 27M
  • YouTube: 23.6M
  • TikTok: 18.1M
  • X (Twitter): 6.9M
  • Earnings per 1k followers: $229

13. Emma Chamberlain -Income: $20M 

Emma Chamberlain


Emma Chamberlain, a YouTube sensation known for her lifestyle content, has secured exclusive deals with high-fashion brands like Louis Vuitton. 

With 28M followers across platforms and an Earnings per 1,000 followers of $714.29, Chamberlain's rise from filming videos in her mother's home to high-profile collaborations is a testament to her success.

  • Content Industry: Beauty and Fashion
  • Total Followers: 28M
  • Instagram: 15.7M
  • YouTube: 12M
  • Other platforms: 300K
  • Earnings per 1k followers: $714

14. Alexandra Cooper – Income: $20M 

Alexandra Cooper


Podcast luminary Alexandra Cooper, famed for Call Her Daddy, has emerged as the most successful female podcast host today. 

With just 5M followers, her remarkable Earnings per 1,000 followers at $4,000 showcases exceptional efficiency in maximizing the dollar value from her follower base, solidifying her prowess in the realm of social media.

  • Content Industry: Interview
  • Total Followers: 5M
  • Facebook: 5.5K
  • Instagram: 2.5M
  • YouTube: 310K
  • TikTok: 1.6M
  • X (Twitter): 483K
  • Other platforms: 102K
  • Earnings per 1k followers: $4,000

15. Brent Rivera – Income: $17.5M 

Brent Rivera


Social media sensation Brent Rivera, celebrated for his achievements on Vine, YouTube, and TikTok, adeptly navigates multiple online platforms. 

Boasting an impressive follower base of 105.6M and earnings per 1,000 followers at $165.72, Rivera has the potential to further optimize his income generation. Notably, he has amassed a substantial following across all platforms, with TikTok being the primary contributor to his impressive follower count.

  • Content Industry: Lifestyle
  • Total Followers: 105.6M
  • Facebook: 5.7M
  • Instagram: 23M
  • YouTube: 27.7M
  • TikTok: 47.3M
  • X (Twitter): 1.9M
  • Earnings per 1k followers: $166

16. Khabane (Khaby) Lame – Income: $16.5M 

Khabane (Khaby) Lame


Khabane Lame, renowned for his witty TikTok videos satirizing life hacks, has rapidly risen to online stardom with 252.1M followers. However, his earnings of $65.45 per 1,000 followers is below average, signaling the potential for enhancing income. 

From assembling car filters to commanding substantial fees for featuring products, Lame's journey vividly illustrates the influential reach of social media and the room for optimizing financial returns.

  • Content Industry: Comedy
  • Total Followers: 252.1M
  • Facebook: 2.7M
  • Instagram: 80.9M
  • YouTube: 5.9M
  • TikTok: 162.2M
  • X (Twitter): 388K
  • Earnings per 1k followers: $65

17. Kaitlyn Siragusa (Amouranth) – Income: $15M 

Kaitlyn Siragusa (Amouranth)


ASMR content creator Kaitlyn Siragusa, widely known as Amouranth, has gained notoriety for her Twitch live streams and adult-themed premium content on platforms like OnlyFans. 

With a substantial following of 17M across platforms and an Earnings per 1,000 followers amounting to $882.92, Siragusa's unique content has played a pivotal role in her remarkable success.

  • Content Industry: ASMR
  • Total Followers: 17M
  • Facebook: 429K
  • Instagram: 5.1M
  • YouTube: 1M
  • TikTok: 297K
  • X (Twitter): 3.8M
  • Twitch: 6.4M
  • Earnings per 1k followers: $883

18. Huda Kattan – Income: $13M 

Huda Kattan


Huda Kattan, an influential figure in the beauty industry and a source of inspiration for makeup enthusiasts, has become a well-established Iraqi-American makeup artist. 

Starting in 2010 with the creation of the online blog Huda Beauty, her venture quickly evolved into a makeup line in 2013. Throughout, Huda Beauty has consistently championed diversity, earning widespread appreciation for its values.

Yet, her earnings of $173.05 per 1,000 followers fall below the average of all creators, suggesting a lower efficiency in converting followers into revenue.

  • Content Industry: Beauty and Fashion
  • Total Followers: 75.1M
  • Facebook: 7.9M
  • Instagram: 54M
  • YouTube: 4.1M
  • TikTok: 8.9M
  • X (Twitter): 223K
  • Earnings per 1k followers: $173

19. Zach King – Income: $13M 

Zach King


Zach King, renowned for his mastery in deceiving the eye through captivating magic tricks and optical illusions, has seamlessly blended his talents with exceptional filmmaking.

Initially rising to fame as a ‘magician,' King expanded his creative scope by collaborating with special effects specialists, showcasing both his versatility and earning him an award in that category.

Despite his substantial social media following of 139.4M, his earnings stand at only $92.3 per 1,000 followers, indicating untapped potential for monetizing his digital presence.

  • Content Industry: Magic
  • Total Followers: 139.4M
  • Facebook: 8.1M
  • Instagram: 27.9M
  • YouTube: 23.5M
  • TikTok: 79.6M
  • X (Twitter): 339K
  • Earnings per 1k followers: $93

20. Bailey Sarian – Income: $13M 

Bailey Sarian


Initially gaining recognition for her makeup tutorials, Sarian's journey to stardom took a captivating turn when she seamlessly integrated makeup content with gripping retellings of true crime cases in her ‘Murder, Mystery, and Makeup' series. The success of this series is evident in her substantial YouTube following, which boasts an impressive 7M subscribers.

With a collective following of 24.3M across all channels, Sarian has made a significant impact in the digital space. Despite ranking as the 20th top earner, her earnings per 1,000 followers are notably higher than many on the list, indicating her effective use of followers in generating income and excelling in monetization strategies.

  • Content Industry: Beauty and Fashion
  • Total Followers: 24.3M
  • Facebook: 11M
  • Instagram: 3M
  • YouTube: 7.1M
  • TikTok: 2.8M
  • X (Twitter): 439K
  • Earnings per 1k followers: $534

Top 20 Highest-Earning Creators per 1k Followers, 2023

The focus of our research now shifts to the significance of earnings per 1K followers, highlighting the content creators' efficiency in maximizing income through social media. Notably, several high-income earners didn't make it to the top 20, showcasing the diverse financial landscapes within the top content creators.

Top 20 Highest-Earning Creators Per 1k Followers, 2023

Interestingly, MrBeast, the top richest, isn't in the top 20 for earnings per 1K followers, suggesting potential monetization challenges despite his high overall income. On the flip side, Elliot Tebele maintains the 6th spot as the highest earner and the 4th spot in earnings per 1K followers, showcasing efficient monetization strategies.

Moreover, the top three earners per 1K followers, Dani Austin Ramirez, Alexandra Cooper, and Christina Najjar (Tinx), surprisingly hold lower ranks, at 21st, 13th, and 29th, respectively, in the highest earners list of the Top 50 content creators.

1. Dani Austin Ramirez – Earnings per 1K Followers: $4,320 

Dani Austin Ramirez


Dani Austin Ramirez, renowned for her vibrant fashion and lifestyle content with 2.9M followers, exudes authentic charm. Despite ranking 21st in the highest earners list, her substantial $12.5M earnings during 2022-2023, primarily on Instagram, solidify her dominance and efficiency in the beauty and fashion sphere.

  • Total followers: 2.9M
  • Total earnings: $12.5M
  • Start of content creation: 2012
  • Dominant channel: Instagram 
  • Country: US
  • Niche: Beauty and Fashion

2. Alexandra Cooper – Earnings per 1K Followers: $4,000

Alexandra Cooper


Ranked 13th among top earners, Alexandra Cooper demonstrates impressive efficiency with $4,000 per 1,000 followers. With only 5M followers, her $20M in earnings sets a noteworthy example of transforming a relatively modest follower count into a substantial income source

  • Total followers: 5M
  • Total earnings: $20M
  • Start of content creation: 2018
  • Dominant channel: Instagram 
  • Country: US
  • Niche: Interview

3. Christina Najjar (Tinx) – Earnings per 1K Followers: $3,650

Christina Najjar (Tinx)


Christina Najjar, known as Tinx, entered the scene on TikTok in 2020, initially sharing relationship advice.

Securing the 3rd position among the top earners per 1,000 followers, Alexandra Cooper's impressive $3,910 efficiency is noteworthy. 

However, her rank among the top 50 creators drops to 29th, highlighting the impact of overall earnings. Notably, last year, she earned a staggering $7.5M with only 5M followers.

  • Total followers: 2.1M
  • Total earnings: $7.5M
  • Start of content creation: 2020
  • Dominant channel: TikTok
  • Country: US
  • Niche: Dating Expert

4. Elliot Tebele (FJerry) – Earnings per 1K Followers: $1,172

Elliot Tebele (FJerry)


Elliot Tebele, the 6th highest earner, is famed for meme-driven content, boasts 25.6M followers and $30M earnings, making $1,172.20 per 1K followers.

Tebele's performance stands significantly higher in terms of both income and earnings per 1,000 followers, underscoring his influential presence and strong audience engagement.

  • Total followers: 25.6M
  • Total earnings: $30M
  • Start of content creation: 2011
  • Dominant channel: Instagram
  • Country: US
  • Niche: Comedy

5. Ryan Kaji – Earnings per 1K Followers: $972

Ryan Kaji


Ryan Kaji, the 10-year-old YouTube sensation with 36M followers, earned an impressive $972.22 per 1K followers, accumulating $35M during the past fiscal year. 

Kaji's remarkable performance places him in the 4th position for highest earners and the 5th position for the highest Earnings per 1,000 followers, underlining his ability to convert his follower base into a substantial income. 

  • Total followers: 36M
  • Total earnings: $35M
  • Start of content creation: 2015
  • Dominant channel: YouTube
  • Country: US
  • Niche: Reviewer

6. Preston Arsement (PrestonPlayz) – Earnings per 1K Followers: $897

Preston Arsement (PrestonPlayz)


Preston Arsement, a prominent gaming influencer, commands a following of 39M, earning an impressive $897.44 per 1,000 followers.

His performance surpasses the benchmark, showcasing his effectiveness in the gaming niche. Additionally, ranking as the 3rd highest earner underscores the success of his monetization strategies

  • Total followers: 39M
  • Total earnings: $35M
  • Start of content creation: 2013
  • Dominant channel: YouTube
  • Country: US
  • Niche: Gaming

7. Kaitlyn Siragusa (Amouranth) – Earnings per 1K Followers: $883

Kaitlyn Siragusa (Amouranth)


Kaitlyn Siragusa, the 17th highest earner, achieved $882.92 per 1K followers. 

With 17M followers and $15M in earnings since last year, Siragusa outperformed in cultivating a dedicated community.

  • Total followers: 17M
  • Total earnings: $15M
  • Start of content creation: 2016
  • Dominant channel: Twitch
  • Country: US
  • Niche: ASMR

8. Matt Rife – Earnings per 1K Followers: $882

Matt Rife


Since 2022, Matt Rife has risen as a star on TikTok, boasting 28.4M followers and $25M earnings with an impressive $881.68 per 1,000 followers.

Notably, he also secured a spot as the 9th highest earner among the top 50 content creators.

  • Total followers: 28.4M
  • Total earnings: $25M
  • Start of content creation: 2022
  • Dominant channel: TikTok
  • Country: US
  • Niche: Comedy

9. Monet McMichael- Earnings per 1K Followers: $758

Monet McMichael


Monet McMichael, the 29th richest content creator is a TikTok sensation with only 5.3M followers. She is known for her makeup blending techniques with her unique charm. Going viral in 2021, her hair flip video captivated audiences. 

With $4M in earnings, Monet has mastered the delicate balance of beauty and fashion, securing $758.29 per 1K followers.

  • Total followers: 5.3M
  • Total earnings: $4M
  • Start of content creation: 2009
  • Dominant channel: TikTok
  • Country: US
  • Niche: Beauty and Fashion

10. Emma Chamberlain – Earnings per 1K Followers – $714

Emma Chamberlain


Emma Chamberlain, the Instagram star with a total of 28M followers, is renowned for her editing prowess, inspiring others to replicate her style. 

Since last year, she's dominated the beauty and fashion niche, achieving the “14th richest content creator rank” amassing $20M in earnings, and showcasing her creative influence.

  • Total followers: 28M
  • Total earnings: $20M
  • Start of content creation: 2017
  • Dominant channel: Instagram 
  • Country: US
  • Niche: Beauty and Fashion

11. Rhett and Link (Good Mythical Morning) – Earnings per 1K Followers: $686

Rhett & Link (Good Mythical Morning


Rhett & Link, the second-highest earners, flaunt 51M followers and $35M in earnings. Renowned for “Good Mythical Morning,” their adept utilization of social media places them at the 11th position among the highest earners per 1,000 followers as well. 

Comedy reigns supreme in their expansive content empire.

  • Total followers: 51M
  • Total earnings: $35M
  • Start of content creation: 2006
  • Dominant channel: YouTube
  • Country: US
  • Niche: Comedy

12. Drew Desbordes (Druski) – Earnings per 1K Followers: $660

Drew Desbordes (Druski)


Druski, an Instagram content maestro since 2017, evolved from quirky skits to establish an entertainment empire. Boasting 15.2M followers and $10M in earnings, he ranks as the 25th richest content creator. 

Notably, he secures the 12th spot among the highest earners per 1,000 followers, showcasing his diverse success through collaborations with musicians and ventures into acting.

  • Total followers: 15.2M
  • Total earnings: $10M
  • Start of content creation: 2017
  • Dominant channel: Instagram 
  • Country: US
  • Niche: Comedy

13. Vivian Tu – Earnings per 1K Followers: $587

Vivian Tu


Vivian Tu, TikTok's finance guru, educates on optimizing finances with 5.1M followers in the last year. With $3M in earnings, she's recognized as the ‘Your Rich BFF,' offering invaluable insights in the online financial sphere.

  • Total followers: 5.1M
  • Total earnings: $3M
  • Start of content creation: 2021
  • Dominant channel: TikTok
  • Country: US
  • Niche: Finance

14. Aimee Song – Earnings per 1K Followers: $538

Aimee Song


Aimee Song, a fashion icon, seamlessly blends high-end and low-end trends on Instagram and has earned 8.7M followers since last year. With $4.7M in earnings, her blog ‘Song of Style' disseminates fashion advice and opinions, creating a stylish and captivating narrative.

  • Total followers: 8.7M
  • Total earnings: $4.7M
  • Start of content creation: 2008
  • Dominant channel: Instagram
  • Country: US
  • Niche: Beauty and Fashion

15. Alix Earle – Earnings per 1K Followers: $538

Alix Earle


Alix Earle is known for her ‘get ready with me’ videos, sharing many personal details of her life while getting ready for her day.

With 9.3M followers and $5M in earnings, she's become TikTok's ‘hot best friend,' sharing personal details while getting ready.

  • Total followers: 9.3M
  • Total earnings: $5M
  • Start of content creation: 2020
  • Dominant channel: TikTok
  • Country: US
  • Niche: Lifestyle

16. Bailey Sarian – Earnings per 1K Followers: $534

Bailey Sarian


Bailey Sarian, a beauty trailblazer on Facebook since 2013, innovatively combined true crime and makeup. In 2023, she bagged 24.3M followers and $13M in earnings. 

Renowned for her videos on murder cases, she has become an almost legendary figure in her niche. Notably, she holds the 20th position among the highest earners in her category.

  • Total followers: 24.3M
  • Total earnings: $13M
  • Start of content creation: 2013
  • Dominant channel: Facebook
  • Country: US
  • Niche: Beauty and Fashion

17. Nick Kolcheff (Nickmercs)Earnings per 1K Followers: $501

Nick Kolcheff (Nickmercs)


Nickmercs, the 17th highest earner per 1,000 followers, is a Twitch titan commanding 22.9M followers during 2022 – 2023. Dominating gaming sessions with $11.5M in earnings, his strategic partnerships have solidified his prominent position in the gaming industry.

  • Total followers: 22.9M
  • Total earnings: $11.5M
  • Start of content creation: 2010
  • Dominant channel: Twitch 
  • Country: US
  • Niche: Gaming

18. Sean McLoughlin (Jacksepticeye) – Earnings per 1K Followers: $496

Sean McLoughlin (Jacksepticeye)


Sean McLoughlin, an Irish YouTube sensation, rose from impression videos to gaming vlogs. With 54.5M followers and $27M in earnings, he's also the eighth highest-earning creator on our previous list.

  • Total followers: 54.5M
  • Total earnings: $27M
  • Start of content creation: 2012
  • Dominant channel: YouTube
  • Country: Ireland
  • Niche: Gaming

19. Jake Paul – Earnings per 1K Followers: $465

Jake Paul


Jake Paul, an Instagram maverick, earned 73.1M followers and an income of $34M. His daring stunts on YouTube and creative Vine videos have made him prominent in music and boxing.

  • Total followers: 73.1M
  • Total earnings: $34M
  • Start of content creation: 2013
  • Dominant channel: Instagram
  • Country: US
  • Niche: Music and Boxing

20. Mark Edward Fischbach (Markiplier) – Earnings per 1K Followers: $402

Mark Edward Fischbach (Markiplier)


Mark Edward, a gaming sensation on YouTube, acquired 74.6M followers last year, creatively marking his spot in the horror niche. 

With $30M in earnings, his distinct approach showcases the eclectically creative side of gaming.

  • Total followers: 74.6M
  • Total earnings: $30M
  • Start of content creation: 2012
  • Dominant channel: YouTube
  • Country: US
  • Niche: Gaming


Data Source:

We gathered data from Forbes' annual list of the top 50 digital content creators spanning the period from June 2022 to June 2023.

Key Metrics:

Our analysis centered on crucial metrics, including earnings, followers, and earnings per 1,000 followers. Creators were ranked based on these metrics to precisely gauge their influence.

Exploration Scope:

We integrated quantitative metrics with expert insights to achieve a holistic and rich understanding. Our exploration delved into the multifaceted factors steering success in the dynamic and evolving field of digital content creation.

Author: Jake Valentine

Title: Journalist

Expertise: Video Games, Pop Culture, Entertainment


Jake Valentine is a journalist and editor who has been covering the video game and entertainment industries for over two decades. At Wealth of Geeks, he is the company's Operations Manager and helps oversee the content published on a daily basis. He is best known for his knowledge and expertise in World of Warcraft, as well as his love for food, beer, and pop culture.