Not on the Album Yet: Searches for ‘Taylor Swift’s Boyfriend’ Surge During Super Bowl

Taylor Swift performs at the 2019 Z100 Jingle Ball at Madison Square Garden.

An analysis of Google search data by KingCasinoBonus confirms searches for “Taylor Swift’s boyfriend” surged 2,269% during the broadcast of Super Bowl LVIII. The game featured returning Super Bowl champions, the Kansas City Chiefs and the San Francisco 49ers. Although the KC Chief’s quarterback, Patrick Mahomes, was largely responsible for the team’s ultimate 25-22 victory, much of the public focused on their tight end, Travis Kelce.

Kelce’s popularity on and off the field can be traced to one major factor: his relationship with pop icon Taylor Swift. The singer’s dating history has been a matter of intense public scrutiny for years, especially among Swifties, her most dedicated fans. Her romantic history with fellow celebrities such as Joe Jonas, Taylor Lautner, and John Mayer have contributed both positively and negatively to Swift’s public image and her discography.

Travis Kelce’s recent addition to this search history came after Kelce attempted to meet Swift following a Kansas City, Missouri, concert with a friendship bracelet with his number on it. Several months later, the casual meeting finally took place, and Swift was spotted attending Kansas City Chiefs home games several times. The low-key relationship has since become much more public, as the couple confirmed reports of their dating status.

From Public Breakups to Deep Tracks

The burgeoning relationship between Travis Kelce and singer/songwriter Taylor Swift has thus far survived one fabled aspect of Swift’s musical talents. After previous tumultuous relationships with other high-profile celebrities, Swift has been known to compose songs based on those failed couplings. Fans and critics began analyzing cryptic lyrics and song titles to glean insights into Swift’s private life. Allegations of infidelity or other destructive behaviors have stirred controversy for both Swift and her former partners.

Swift’s relationship with Kelce appears stable and healthy, with frequent excursions and family events between concerts, studios, and team obligations. Swift recently announced at the Grammy's that she was releasing her 11th studio album, The Tortured Poets Department, in 2024, with a tracklist following shortly thereafter.

A Rising Relationship Lifts All Sponsorship Boats

T-Swift and Kelce aren’t the first celebrity couples to bridge the creative arts and professional sports worlds, but interest in their relationship has positively impacted both the music and sports industries. The intense public and media scrutiny of their public-facing relationships, especially in the context of the Super Bowl or music industry award shows, generates a significant amount of publicity for both of their “employers.”

Ionut Marin from KingCasinoBonus comments on the findings, saying, “Taylor Swift and Travis Kelce's relationship has been very high-profile as the relationship brings both sports and music fans together. With the Super Bowl being the biggest sporting event of the year in the U.S. and Kelce being a highly talented and accomplished professional football player, it's fascinating to see how empowering Taylor Swift is with fans Googling and labeling Kelce as her boyfriend instead of his name. It certainly shows a positive light on NFL WAGs [wives and girlfriends] having their own overwhelming success and not just being classed as a girlfriend or wife.”

What the Future May Hold for Taylor Swift and Travis Kelce

Both Swift and Kelce are still considered to be in the prime years of their personal and professional lives. The active career of a professional football player can be notoriously short due to injuries or performance issues, but Kelce is still in a position to contribute to his team’s success, including another potential visit to the Super Bowl in the upcoming years. Following retirement, he can also find success in sports media, coaching, or potential investment in a team or other enterprise.

Taylor Swift’s musical career has become almost legendary, with the recent blockbuster success of her international Eras Tour and subsequent interest in her previous works. Swifties have not substantially aged out of the program, a fate that often dooms other pop idols. Her songs have continued to evolve, breaking free of earlier angst-filled tropes and exploring complicated issues of relationships and other life issues her fans can connect with.

Swift has recently become one of the first active performers in history to become a billionaire, and her exemplary treatment of employees and her philanthropic efforts have put her on a shortlist of influencers who have maintained a human connection with their fans.

This article was produced by Media Decision and syndicated by Wealth of Geeks.

Author: Fred Leamnson

Expertise: Personal finance, Investing

Bio:

As a financial advisor for almost 30 years, Fred shares his expertise on personal finance, investing, and other relevant topics on Wealth of Geeks and many other financial media. He has been quoted or featured in Money Magazine, MarketWatch, The Good Men Project, Thrive Global, and many other publications.