Starting a blog is not as difficult as many people think; all you need are a few great ideas and a way to get your audience interested.
You don't have to be a great writer to be a successful blogger; people read blogs to learn and get advice, so there's no reason to have a professional writing style. Instead, you should write with an informal, conversational tone.
If you're thinking about writing a blog, but you keep convincing yourself not to because of fears you won't become successful, don't worry.
This article will help you start a blog and set you up for success so you can begin building an audience.
Here's how to start a blog.
Choose a Niche
Are you already an expert in something or interested in a topic? If so, you probably already have your niche and don't even know it.
For example, if you're passionate about investing, your blog could focus on the different types of investments, strategies, and how-to guides for beginnings.
For example, you could write about different stocks and bonds, information about cryptocurrency, and even tell readers how they can start investing.
You should choose a niche you're interested in because you'll be doing a lot of writing about it.
Even if you're an expert in something, it will be difficult to get up and write every day if you're not passionate about it. So instead, find something you enjoy so you can begin getting in the habit of writing.
For example, you may be an expert in engineering, but your true passion is being a pet parent.
In that case, you might be able to become a successful pet blogger because you care more about pets than you do engineering.
In case you are still finding a challenge picking your niche, my friend Dale of Blogging Her Way has an amazing and affordable course called Niche Selection Secrets to help you find a profitable niche to kickstart your blogging journey. You can check it out here.
Pick a Name
Every successful blog has a name, and your name will help your readers recognize your articles online. So whether you're writing a blog for parents or blogs about pets, your blog needs a name that can help it stick out among the competition.
If you have an idea for your blog name, make sure the domain hasn't been registered by anyone else before you make the final decision.
Your blog name, which will be your domain name, should be descriptive so visitors know what your blog is about even before clicking a link on Google. If you're blogging about a specific topic, consider including that in your name.
For example, if you're blogging about cryptocurrency, try to add something about crypto that's easily recognizable.
If your blog covers many topics, you can try using something like your name or some variation of your name.
Put it Online
Now that you have a blog name in mind, it's time to put your blog online. First, you'll need website hosting and blogging software to get your blog going. If you're using something like WordPress, these two are typically packaged together.
A website host stores all of your content and delivers them to your audience when they visit your blog. You can't have a blog without having some type of host.
You should also have software that easily allows you to build your blog.
WordPress is one of the most popular software bloggers can use because it's simple.
You can check out our step by step guide to start a blog with Bluehost here.
With WordPress, you can design your blog using built-in themes, which means you don't have to be a website developer to make your blog look nice.
If you are not techy and would like help getting your blog set up, you can check out our Free Blog Set-Up Service here.
You can also start blogging immediately after you've designed your blog from the dashboard. Don't publish your website until you're ready with at least a few blogs so you can start putting content out there.
Write a Few Blogs
You should never publish a website that doesn't have any content. If you haven't started writing any blogs yet, now is the time to start. Since you've already spent some money on hosting, you might as well start putting it to good use.
If you've picked a niche, you probably already have a few topics to write about in your head.
However, you should do a little research first.
For example, if you're writing about pets, you can perform a quick Google search to see the types of topics other bloggers are writing about.
Read those articles to learn about the tones used and the types of content that resonate the most.
You should also take a look at the format and structure of the blogs. Most blogs will have only one H1 (heading) and multiple H2s or H3s (Just like the blog you're reading right now)
Once you have a few blog ideas, start writing. You can choose to write it directly in WordPress or copy and paste it into WordPress later.
Post Your Blog
Now that you have at least one blog ready to share with the public, it's time to post it on WordPress or any other blog software you're using. Make sure to add photos and videos to make your blog more engaging.
Promote Your Blog
You can promote your blog in various ways, but the easiest way is to use social media. If you believe your blog can be a success, consider creating a business profile for it on different social media platforms, including Facebook and Instagram.
Opera Mini is also a great platform to get more eyeballs on your content. You can check out our helpful guide on how to add your website to Opera Mini here.
From there, you can start organically building a following. You can also speed up the process and get more eyes on your blog by boosting it on Facebook or creating a sponsored ad for Facebook and Instagram.
If, after a while, you notice you haven't gotten much traffic on your blog, don't fret! Most blogs require search engine optimization (SEO), which helps them rank on search engines like Google.
So if you want your blog to show up for particular keywords, you'll need to optimize it. Since you're just starting, you should learn a few of the basics of SEO so you can do it yourself until you're comfortable hiring professionals to do it for you.
You can use various SEO tools, but the easiest thing to do is search for the keyword you want your blog to show up for on Google.
Then, take a look at the first couple of results and make a note of things like word count, structure, and how many times they use the keyword. Then, try to write a better blog than they did.
Starting a Blog
Starting a blog is relatively cheap, but it can be difficult to get it in front of readers, especially if you don't have a background in digital marketing. Continue to research ways you can promote your blog and find topics that generate more interest.