‘Taylor Swift: The Eras Tour’ Presale Sellouts Outpacing ‘Barbie’

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Presale sellouts for Taylor Swift: The Eras Tour have outpaced those for blockbuster movies such as Barbie and Spider-Man: No Way Home. The Taylor Swift concert movie has already sold more than $100 million in tickets and has not even opened yet.

The data reported by Deadline comes from the analytics firm EntTelligence, which says that 99% of presales for this coming weekend are for Taylor Swift: The Eras Tour. Deadline reports, “EntTelligence defines sellouts as showtimes having capacities of 75% or greater since handicapped and front rows do not necessarily draw attendance. Now, Eras Tour won’t be having Thursday previews because Swift wants the film launching on her lucky day of Friday the 13th, so the first shows are at 6 p.m. that night.” As of Monday, 4,200 showtimes “sold out,” while blockbuster Barbie only sold out 500 on its opening night.

Taylor Swift: The Eras Tour Positioned to Dominate the Fall Box Office

Taylor Swift at the 2012 MTV Video Music Awards at Staples Center, Los Angeles. September 6, 2012 Los Angeles, CA Picture: Paul Smith
Image Credit: Featureflash Photo Agency/Shutterstock.

Even though Swift's concert movie has more sellouts than Barbie, the data does not suggest that Taylor Swift: The Eras Tour will outgross Barbie, which has made over $634 million domestically and is still in theaters. Deadline reports, “EntTelligence is currently monitoring over 11.5M seats via 65k showtimes for Taylor Swift: The Eras Tour. No one is expecting Eras Tour to open stateside on par with Barbie and Spider-Man: No Way Home by the way given that Eras Tour has 65K showtimes available in its run-up to Friday, versus 105K showtimes for No Way Home before its Friday opening, and 63K showtimes for Barbie.”

According to a press release posted by AMC Theatres, Taylor Swift: The Eras Tour will appear on thousands of screens, including IMAX. The press release states, “Not only did [the Eras Tour] shatter all concert sales records, it also left tens of millions of adoring fans wanting more, either because they attended the concert and wanted to see it again, or after being unable to obtain tickets for sold-out performance after sold-out performance after sold-out performance.”

The AMC press release continues, “The concert film will play at least four showtimes per day on Thursdays, Fridays, Saturdays, and Sundays, at every AMC theatre location in the United States. To ensure the theatrical event is accessible and affordable for all who want to attend, AMC has worked on minimizing the ticket price and maximizing ticket availability.”

According to Deadline, the top-selling cities for Taylor Swift: The Eras Tour are New York, Los Angeles, Chicago, Boston, and Philadelphia.

Taylor Swift: The Eras Tour opens in theaters nationwide on October 13. Presale tickets are on sale now… and selling Swift-ly.

Author: Robert DeSalvo

Title: Entertainment News Writer


Robert DeSalvo is a professional writer and editor with over 25 years of experience at print and online publications such as Movieline, Playboy, PCH, Fandango, and The A.V. Club. He currently lives in Los Angeles, the setting of his favorite movie, Blade Runner. Robert has interviewed dozens of actors, directors, authors, musicians, and other celebrities during his journalism career, including Brian De Palma, Nicolas Cage, Dustin Hoffman, John Waters, Sigourney Weaver, Julianne Moore, Bryan Cranston, Anne Rice, and many more. Horror movies, sci-fi, cult films as well as gothic, postpunk, and synthwave music are what Robert geeks over.