10 Common Google Analytics Problems and How To Fix Them

Being able to launch your website is a great feeling! Whether it is a passion project or a business, it takes a lot of effort to grow and succeed. 

To measure the performance of your efforts, you are likely using Google Analytics to capture all the data on your visitors and track conversions back to each campaign. 

Google Analytics is a great tool, but it is not always intuitive when errors occur. We have compiled the top 10 Google Analytics errors and easy solutions to help you get the most out of this powerful tool. 

I Don't See Data From My Custom Campaign

A custom campaign is a traffic source that you create and track yourself instead of using Google's predefined traffic sources. 

Solution #1:

You can manually add UTM codes to your links. 

Simply append the following parameters to the end of your URL: utm_source, utm_medium, and utm_campaign.

For example, if you're running an Instagram ad campaign for your podcast, your website URL included in the Instagram ad might look like this: 

www.yourwebsite.com/utm_source=instagram&utm_medium=cpc&utm_campaign=podcast_marketing 

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