Sure you can go incognito and avoid some of this, but if companies are willing to pay you for your mobile data, why not earn a few dollars each month?
Tapestri pays you for your location data. Large retailers like Lowes want to know your shopping habits so that they will buy your data from Tapestri. As a reward, Tapestri pays you for this very vital data!
Permission Research relies on its members to gain valuable insight into online trends and behavior. It works by installing software on your phone, and your internet usage data is collected, pooled, and sold (don't worry, they protect your data).
Using your unused internet bandwidth, Honegain rents it out and uses it to gather valuable market research data. According to its website, Honeygain is the first-ever app that allows its users to make money online by sharing their Internet connection.
Nielsen Ratings is the original data collector that paid you back in the cable TV days. Now, the app tracks how you use the internet, your tablets, phones, and TV. You can earn up to $50 each year to redeem gift cards.