Like the savvy business owners who sold picks and shovels to gold diggers in the California Gold Rush in the mid-1800s, many of these companies invest in blockchain infrastructure and not cryptocurrency.
From an investor's perspective, Coinbase shines regardless of the dominant cryptocurrency a decade from now. Coinbase has a large user base on its exchange and should benefit as the crypto and blockchain economy grows.
Another financial technology company that has set its sights on growth in the age of cryptocurrencies is Paypal. With both its Paypal and Venmo services, the company is a significant contender in digital payments.
It has publicly embraced cryptocurrencies and blockchain technology. Mastercard plans to support some cryptocurrencies directly on its network and has unveiled several partnerships with other crypto companies.