You can do this through simple searches on Google and other search engines and by setting up alerts for your name or brand. Keeping a close eye will allow you to respond quickly to negative comments or posts affecting your reputation.
Keeping your personal and professional life separate on social media is essential. This means avoiding posting personal opinions or information that could poorly reflect your professional image.
Getting verified on social media will help you immensely – it prevents copycat accounts, gives customers confidence in your account, and has an underlying positive psychological factor.