10 Simple Steps to Ace Your Holiday Shopping Without Overspending

Why We Over-Shop during the Holiday Season As I see it, there are just two reasons, each with several aspects.

Knowing this, merchants and their marketers exert as much pressure, not to say outright manipulation on us, taking advantage of everything they know about consumer psychology to increase sales even more.

1. External Pressure and Manipulation

First and foremost, we humans are social animals who want to feel like we belong. When everybody is shopping until they drop, it can be really hard to not participate in the mass insanity without feeling like a Grinch.

2. Internal Mindset

A quote attributed to The Reverend H. K. Williams says, “If you fail to prepare you are preparing to fail.” I prefer a variant, “Failing to plan is like planning to fail.”  Spending a bit of time to plan your holiday shopping ahead can save you a lot of time, stress, and money.

The best way to ace your holiday shopping is to be strategic about it. 

The Bottom Line