BookTok is the name of the niche on TikTok, where users post book recommendations, discuss books, literary tropes, and all things book-related. It has quickly become a driving influence on publishing and literary sales.
@aymansbooks, managed by 21-year-old Ayman Chaudhary, gained traction for the first time in late 2020 when Ayman published a 57-second-long video where she recommended a book she read by saying: “Stop what you’re doing, shut up and read this book!”
Regardless of her library, Pauline advocates for affordable reading. She understands some people struggle to buy hard copy books, so she also focuses on suggesting eBooks and alternative ways to enjoy great stories.