With the use of digital technology, companies can look to improve their communication channels and utilize tools that add value to the customer experience, while improving the customer journey.
With customers already having so much leverage to work with, especially when it comes to their influence online, businesses and remote teams need to juggle a few balls at once to enhance that online experience and convert research into sales.
Onboarding is perhaps one of the most important processes, as it ensures that all customers are equipped with the basic how-to knowledge to interact with the digital workplace and tools set in place.
Using interactive digital tools helps employees understand their customers’ needs. These tools can range from mapping the customer journey, to performing data analytics.
Data analytics are some of the most valuable metrics in any remote workplace. For companies looking to scale up their performance and marketplace influence, this is perhaps the best place to start.
The feedback loop not only helps customers feel more connected, but also informs them of any specific requirements to resolve issues, or what the solution might be.
Research found that around 29% and 24% of customers, respectively, expect chatbots to be available 24/7 or receive a reply immediately. This shows the importance of creating responsive systems in a digital workplace, even where human interaction is limited.