Hawaii is second on the list of most popular US vacation destinations. With average monthly searches for vacations in Hawaii sitting at 125,590. A 2019 study from the Hawaii Tourism Authority found that tourist spending in the state brought in more than $17 billion a year, supporting more than 216,000 jobs.
The state with the next highest number of searches is California, with 30,680 on average every month, giving it the third-place position. California visitors are constantly increasing, up 22% in 2022 and predicted to increase by 8% in 2023.