The sunny sunshine state is the most popular US state for vacations. The Sunshine State receives, on average, 155,110 searches from vacation-goers every month.
The popularity of this destination is no surprise, as Florida has a plethora of attractions that attract families, retirees, party animals, and, of course, beach bums.
Hawaii is second on the list of most popular US vacation destinations. With average monthly searches for vacations in Hawaii sitting at 125,590. A 2019 study from the Hawaii Tourism Authority found that tourist spending in the state brought in more than $17 billion a year, supporting more than 216,000 jobs.
The state with the next highest number of searches is California, with 30,680 on average every month, giving it the third-place position. California visitors are constantly increasing, up 22% in 2022 and predicted to increase by 8% in 2023.