More Gaming, Less TV? The Battle for Engaging Entertainment

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Americans are coming together in droves to enjoy the same leisure activity: gaming. Everyone is doing it, no, literally: everyone.

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Only 13% of adults are not gaming, which means advertisers are diverting all their efforts to in-game campaigns, a pivot that could predict a gloomy future for TV and social media.

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Streaming movies and TV, toiling away the hours on social media, and gaming have satisfied important needs during quarantine: they kept people connected.

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However, gaming has stolen ahead of the race, proving the outlet most people flock to, representing surprising numbers and demographics.

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“Video games will rot your brain” used to be a familiar refrain uttered from judgmental adults who never lived in a world with digital gaming options.

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The classic gaming image involves children sitting in front of the TV with a large gaming console hooked up.

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