Many Instagram users are earning serious sums of money on the platform as we speak, with some successful influencers charging over $1,000 for a single sponsored story.
Are you hoping to leverage this platform for similar purposes vs. just a fun thing to do with friends? Well, you're in the right place. Here's an introduction to how to make money on Instagram.
An Overview of Instagram's Audience
According to Backlinko, it now boasts a whopping 1 billion active monthly users, equating to almost 25% of internet users worldwide!
Instagram's enormous audience reach isn't its only strength, though. The medium itself also contributes to its potential. For instance, its visual nature facilitates story-telling and helps develop a relationship with an audience.
Can You Make Money on Instagram?
With some influencers earning 6-figures on Instagram alone, the sky's the limit on how much money you can make.
However, attaining monetary success on Instagram requires time, commitment, and hard work. So, while there are plenty of effective strategies to speed the process along, don't expect to create a profile, post a few photos, and start rolling in Benjamins overnight.
How Much Do Instagram Influencers Make?
There's no straightforward answer to this question. While influencers with over 1 million followers can earn over $250,000 per post, most bring home much smaller sums, such as $25 to $50.
The good news is you don't need a vast following if you're wondering how to make money on Instagram. Far from it! According to Business Insider, a few thousand followers is enough to start generating money as a side hustle, and 100,000 followers can produce a flourishing full-time income.