Khaby Lame: How to Create a Successful Creator Business

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Khaby Lame is the most followed TikToker with over 142 million followers translating to over 10.8 Billion views.  

For reference, Super Bowl XLIX is currently the most-watched U.S. television broadcast of all time, and that only reaches 114.4 million viewers. That is an event that takes months of planning and millions of dollars in production but Khaby achieved it all in just two years, with his phone, and he didn’t even have to speak to do it.

Achieving content creator stardom is currently one of the most sought-after careers in the world but none's story is quite as inspiring as Khaby Lame’s.

He started posting to TikTok in March 2020 after getting laid off. We are going to take a look at some of the tactics Khaby used to build a successful creator business without ever saying a word.

Khaby Lame's Tactics to Build a Successful Creator Business

As Khaby himself said, “I just wanted to reach as many people as possible and the best way to do that is not to speak.”

1. Creating Videos That Transcend Language.

Khaby mirrored actors that succeeded at this like Mr. Bean and Charlie Chaplin, but he didn’t just stop there. He also used three popular formats commonly used on YouTube and Instagram.

2. Find a Working Formula

Content Curation involves putting together a collection of pieces for your audience to enjoy.

A. Curation:

B. Reactions:

In popular reaction videos, creators record their spontaneous reactions while watching an existing video.

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