NFT Site Hitpiece Called Out for Music Theft Story

The music industry is designed to take beautiful, ineffable art and nail it to an extremely affable content delivery system for exploitation and monetization. Hitpiece took that remit to a logical, immoral, and criminal extreme using the latest hip technology.

The site, reportedly run by crypto entrepreneur Rory Felton and hip hop producer and businessman MC Serch, offered a vast catalog of music NFTs, available for auction. Everyone from K-pop band BTS to Brian Eno was represented.

Unfortunately, none of this music was licensed. Horrified artists like rock act Eve6 navigated to Hitpiece on Tuesday evening to see their music being sold without their permission, and apparently without royalties.  Hip hop noise band clipping summed up the reaction succinctly: “F*** this scam s**t.”

Artists, labels, and phalanxes of lawyers quickly deluged the site with legal threats, and it almost immediately went down. Hitpiece did not immediately reply to a request for comment, but they posted a response of sorts on their Twitter account, saying that they had “struck a nerve” and insisting (contrary to all the available evidence) that “artists get paid when digital goods are sold on Hitpiece.” 

They also promised to listen to “user feedback,” which presumably means that they are busy reading all the letters from lawyers explaining to them that their business model is illegal.

The fury from artists is understandable; no one wants to get ripped off. More than that, though,  many artists feel, with justice, that they are getting ripped off all the time.