Pepsi Taps Into Pop Culture With NFT Collection

Corporate America has caught NFT fever. 

The latest company to jump on the bandwagon is Pepsi, which unveiled its “genesis NFT collection” dubbed Pepsi Mic Drop. 

The set includes 1,893 NFTs that were created on the Ethereum blockchain, the size of which is no coincidence and represents the year that Pepsi was founded. 

Pepsi Mic Drop reflects what the company describes as its “brand's roots in music.” 

Pepsi has been known to partner with pop stars like Michael Jackson, Britney Spears, Beyoncé, Adam Levine and others. 

Incidentally, NFTs can take the form of musical clips, so it will be interesting to see what else Pepsi has up its sleeve for its collection.