The Self-Help Books the World Is Searching For

A study of the most popular self-help books showed that Rich Dad, Poor Dad is the world’s most popular self-help book, with 482,000 monthly searches on Google and Amazon combined.

The top ten spots included books about financial freedom, creating good habits, and improving your life.

The study commissioned by digital literacy experts compared global estimated monthly search volumes on Google and Amazon for 50 of the most well-known self-help books to discover the most popular self-help books.

Internet users searched for the book 72,000 times every month on Amazon and an incredible 410,000 times on Google. This total gives it a combined search volume of 482,000 searches per month – more than seven times the average for the books included in the study.

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

The #1 New York Times bestseller by James Clear has sold over four million copies, and users searched for it 719% more than the average self-help book analyzed in this study.

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

In third place is The Secret by Rhonda Byrne. Since its release in 2006, this self-help book has remained popular since its release in 2006. Byrne’s bestseller has 385,000 searches every month across Amazon and Google.

The Secret

This book is followed in popularity by Napoleon Hill’s timeless classic Think and Grow Rich, with 219,000 searches per month.

The 48 Laws of Power

“As the world is better learning how to recognize poor mental health, many are searching for a way to improve their mindset and live a happier life, and self-help books remain a popular way to achieve this.”

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