The price of groceries continues to rise, yet your dollar doesn't seem to go as far as it used to.
Consumer goods manufacturers provide less of certain goods to mitigate rising costs. While shrinkflation has been called a “hidden” tax on the shopper, shrinking portions and package sizes are no longer a secret.
Pantene Pro-V Curl Perfection conditioner exemplifies how essential hygiene products are not immune to shrinkflation. What was once a 12 fluid-ounce bottle is now only 10.4 fluid ounces, but the price remains the same (if not more).
Though PepsiCo claims that the change was in the works well before inflation took hold of the economy, shoppers will increasingly find Gatorade in 28-ounce bottles rather than the iconic 32-ounce containers.