Supermarket Savings: 

Twofers, Bogo’s and 10/$10’

Supermarkets have become strategy masterminds in their efforts to make you buy more and more each week.

The traditional “sale,” that is, lowering a price temporarily to entice you to purchase, has been replaced in many instances by the “twofer” the price of one, and/or “BOGO” (buy one, get one free or 50% off). Stores are also featuring 10 for $10 mix-and-match promotions.

Stores love it because they are moving twice the number of items with this strategy and manufacturers love it because it basically shuts out their competition for a period of time. Cereal A is purchased (2 boxes) and thus Cereal B isn't, for perhaps weeks at a time.

But twofers and BOGO's can work against the older shopper, smaller families, and singles.

Many of these groups simply can't use or will not use multiples in a time that will not allow for spoilage. There also may be space restrictions for storing or freezing items. It's important to plan out these purchases in advance.

Here are a few things to keep in mind before you shell out money for a “deal”:

– On 10/$10 deals for example, often you can buy just 1, 2 or 3 and still get the base price. No reason to stock up if you can't use them or have no space to store them and many stores don't require you to purchase 10 items unless the offer specifically states “must buy 10”.

– Always ask if you can buy just 1 item for half price instead of getting 2 for 1 if that is more suitable to your situation. Ask a manager, after all the worst that can happen is they will say “no.”

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