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With 4.1 million hashtags on TikTok, “Tomato Girl Summer” is a new fashion trend. Contrary to the name, it has little to do with tomatoes.

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It’s a casual look featuring Italian summer themes and includes light, flowing skirts, dresses, trousers, headscarves, espadrilles, vintage jewelry, and minimal makeup.

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Fashion retailer Boohoo researched the look and created a shopping list for travelers or shoppers who want to have their own Tomato Girl Summer, whether at home or abroad.

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Celebrities including Hailey Bieber and Doja Cat are sporting the Tomato Girl trend and have revitalized ruffles for summer. Pinterest is busy with users searching for “Ruffle Dress” and “Ruffle Skirt.”

Boohoo recommends pairing the ruffles with simple sandals — flats or low heels — and a floral choker or other vintage-look accessories.

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Crochet items are also part of the Tomato Girl parade and dominate Pinterest searches. The term “crochet tops” is up by 1,011%, while searches for crochet skirts, dresses, and bags are also popular.

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Supermodel Heidi Klum racked up over 1.5 million views on Instagram in June when she appeared in a pink and white crochet bikini, demonstrating a more retro look.

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One central point of the Tomato Girl trend is that the fashion is accessible and not too pricey. Unlike other looks, including “quiet luxury,” Tomato Girl is all about an easy, laid-back lifestyle.

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