UA Enters Metaverse With NBA Star-Studded Digital Sneaker

Under Armour is taking Curry's record-smashing achievement to the blockchain with the launch of Genesis Curry Flow, a digital cross-platform metaverse sneaker that can be used as in-game gear on select titles. 

It's an NFT collection comprised of 2,974 NFTs, in a nod to the basketball star's three-point milestone. 

The NFTs are “digital replicas of the game-day shoe Curry was wearing when he broke the record — the Genesis Curry Flow,” according to Under Armour in the announcement. One can be yours for $333.00. 

So what can token-holders do with their nifty metaverse NFTs? 

That's the million dollar question. Non-fungible tokens are often used as avatars and can be viewed as a status symbol on social media platforms. 

Under Armour wants to make its NFTs more practical, calling them the “first functional metaverse shoe,” explaining that they can be worn digitally in basketball and other games across metaverse ecosystems.