UA Enters Metaverse With NBA Star-Studded Digital Sneaker

The entire sports world celebrated when Stephen Curry of the Golden State Warriors broke the record for the most three-pointers scored. With 2,974 three-pointers under his belt, Curry's most important one against the New York Knicks made history.

One of the first groups to cheer was the team at Under Armour, which counts the NBA player as a partner. The pair is already behind the Flow 9 physical basketball sneaker that bears Curry's name. 

Under Armour is taking Curry's record-smashing achievement to the blockchain with the launch of Genesis Curry Flow, a digital cross-platform metaverse sneaker that can be used as in-game gear on select titles. 

It's an NFT collection comprised of 2,974 NFTs, in a nod to the basketball star's three-point milestone. The NFTs are “digital replicas of the game-day shoe Curry was wearing when he broke the record — the Genesis Curry Flow,” according to Under Armour in the announcement. One can be yours for $333.00.

Digital Sneaker Functionality

So what can token-holders do with their nifty metaverse NFTs? That's the million dollar question. Non-fungible tokens are often used as avatars and can be viewed as a status symbol on social media platforms.