What Is the Pink Tax?  (And How to Avoid It)

Being a woman is expensive. And we’re not just talking about the cost of cosmetics and manicures (if you’re into that sort of thing).

There are a number of insidious practices that put women at a financial disadvantage — simply for existing.

What Is the Pink Tax?

Retailers often tack on a higher price for products that are marketed for women, even though there’s no substantial difference from the “male” or gender-neutral version.

How Much Does the Pink Tax Cost Women?

Women's products cost an average of 7% more than similar products for men:

-7% more for toys and accessories

- 4% more for children’s clothing

- 8% more for adult clothing

- 13% more for personal care products

How to Fight Back Against the Pink Tax (Dudes Included)

As a woman, it’s important to be an informed consumer and comparison shop to make sure that you aren’t paying extra just because a product is speckled with glitter or smells like apple blossoms.

How to Fight Back Against the Pink Tax (Dudes Included)

When comparing services, it’s important to do your research ahead of time, know the market rate, and compare several quotes to be sure you aren’t getting ripped off.