Kylie Jenner made her Victoria’s Secret Fashion Show debut on Oct. 18 in a Fantasy Bra valued by Jacob & Co. at $50 million. The appearance came at Sony Pictures Studios in Culver City, California.
The 29-year-old beauty entrepreneur paired the jeweled piece with an iridescent white miniskirt, silver underwear, clear heels and enormous white feathered wings, as Harper’s Bazaar reported.
Victoria’s Secret had announced its collaboration with the jewelry house days before the broadcast but kept the wearer’s identity a surprise.
The Fantasy Bra returned after an eight-year absence. Elsa Hosk modeled the previous edition in 2018 and was also part of this year’s cast.
Victoria’s Secret Chose Jenner for Her Influence Beyond Modeling
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Adam Selman, Victoria’s Secret’s chief creative officer, called Jenner a “cultural powerhouse” in an interview with Vogue. He wanted an unexpected wearer whose influence stretched across beauty, television and fashion. His starting point for the show was an idea he called “fandomonium,” responding to the personalities and traditions viewers wanted to see.
Jenner had previously closed Coperni’s spring 2025 show at Disneyland Paris in October 2024. She wore a strapless black ballgown and embellished evening gloves in front of Sleeping Beauty Castle, as PEOPLE documented at the time.
Her older sister Kendall walked for Victoria’s Secret in 2015, 2016 and 2018 but did not participate this year, according to Harper’s Bazaar.
Jewelers Built the Bra From Gold and Diamonds, Without Fabric
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The design contains 4,410 natural diamonds weighing approximately 1,373 carats in total, according to jewelry trade publication IDEX Online. At its center is a 75.54-carat Fancy Vivid yellow diamond, surrounded by the remaining stones. Two round brilliant white diamonds totaling 11.85 carats flank it, according to Jacob & Co..
Fifteen artisans spent more than 1,000 hours constructing the piece, which Vogue reported weighs just under four pounds. Its structure comprises 3,218 individually designed components. The jeweler’s published specifications identify the metal as 18-karat white gold, with the parts cast separately before assembly. The stones include heart, pear, oval, marquise, radiant and round brilliant shapes alongside Jacob & Co.’s signature Angel-Cut.
Jacob Arabo’s Rare Touch collection provided the starting point. In the brand’s making-of account, the designer described using articulated metalwork to follow the body’s curves. With no fabric beneath the stones, those connections had to provide the flexibility of lingerie while supporting the weight of the jewelry.
Chalamet and Kris Jenner Cheered From the Audience
Timothée Chalamet and Kris Jenner watched from their seats as Kylie passed, smiling, clapping and cheering in footage from the broadcast, according to PEOPLE. Her boyfriend wore black and sunglasses beside her mother.
Afterward, Kylie shared a photograph of her pink-striped backstage robe, customized with her name and a sparkling wing motif, and a close-up of the jewelry captioned “Best day ever,” PEOPLE reported. She reposted congratulations from friend Stassie Karanikolaou and hairstylist Igor Rosales. Kris added her own message: “My sweet angel girl, so proud of you.”
Gisele Bündchen’s Previous Record Came From a Catalog Look
The Fantasy Bra tradition began in 1996 with Claudia Schiffer modeling the $1 million Million-Dollar Miracle Bra for advertising and catalogs, according to PEOPLE. Early designs did not always make their way onto the runway.
Gisele Bündchen’s Red Hot Fantasy design, valued at $15 million in 2000, was photographed for the catalog rather than worn in the fashion show. Decorated with diamonds and rubies, it remained the brand’s most valuable Fantasy creation until this year. Teen Vogue also lists Heidi Klum’s $10 million Millennium Bra in 1999 and her $11 million design in 2003.
Adriana Lima and Alessandra Ambrosio shared the honor in 2014, each wearing a separate jeweled creation. Hosk’s later Swarovski design contained more than 2,100 laboratory-created diamonds and carried a $1 million valuation.
The fashion show itself stopped after 2018 and returned in 2024. Its first comeback editions proceeded without the high-jewelry feature.
The Los Angeles Show Moved Through the Four Seasons
Selman built the show around spring, summer, autumn and two winter segments, with PINK appearing between them, he told Reuters. Floral and snow-inspired looks accompanied the changing themes.
KATSEYE performed “Pinky Up” during the PINK section. Tate McRae shared the runway with Gigi Hadid, while Megan Moroney and Megan Thee Stallion completed the musical lineup. The latter performed in a metallic silver outfit with matching wings.
The model lineup also included Bella Hadid, Adriana Lima, Alessandra Ambrosio, Barbara Palvin and Devyn Garcia, according to Harper’s Bazaar.
A Separate Retail Version Costs $398 and Uses Crystals
Victoria’s Secret’s post-show collection includes the Very Sexy Shine Fantasy Bra, a limited-quantity style inspired by the runway piece. Its U.S. product listing priced it at $398 on Oct. 19 and excluded it from promotions.
The retail garment has memory-foam cups, adjustable crystal-trimmed straps and scattered rhinestone embellishments, with polyamide, polyester and elastane among its materials. Selected stores carrying the style include Fifth Avenue in New York, South Coast Plaza in Southern California and Aventura Mall in South Florida. Its crystal tassel fringe is removable.