Gigi Hadid brought a full fashion moment to Taylor Swift and Travis Kelce’s wedding.
The model attended the couple’s July 3 celebration at Madison Square Garden in New York City wearing a sparkling pink Wiederhoeft gown.
Vogue described the dress as a salmon-pink beaded look with a corseted waist, draped bustier, column skirt and heavy embellishment.
The gown stood out even at a wedding filled with major celebrity fashion. PEOPLE identified the dress as Wiederhoeft’s Maggie dress and reported that it retails for $14,500.
The Dress Was Romantic but Still Bold
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Hadid’s look fit the soft pink and floral mood around the wedding, but it was not a quiet guest dress. The beading, corseted shape and bright color made it one of the night’s most noticeable outfits.
PEOPLE reported that the gown is hand-embroidered with pink glass-cut beads and made with an interior corset with metal construction. The structure gave the dress a strong shape, while the color and sparkle kept it in romantic wedding-guest territory.
Hadid paired the gown with a pink diamond pendant necklace, keeping the styling in the same color family rather than breaking up the look with contrast.
Her Glam Stayed on Theme
Hadid’s beauty look followed the same soft-pink direction. Vogue reported that her makeup was done by Carolina Gonzalez, with flushed cheeks, a coordinating glossy lip and a pink chrome manicure.
Her hair was styled by Dimitris Giannetos in loose, Old Hollywood-inspired waves with a deep side part. Vogue described the look as a “soft serve blowout,” with volume through the ends and a smooth, bouncy finish.
Instead of a severe updo or heavy glam, Hadid leaned into a softer finish that matched the dress’s sugary pink tone.
Wiederhoeft Was a Very Taylor Choice
The designer choice also made sense because Swift has worn Wiederhoeft before. Vogue noted that Swift and her stylist Joseph Cassell are fans of the brand’s corseted and embellished pieces.
Swift wore Wiederhoeft earlier this year for a Late Night With Seth Meyers appearance, choosing the brand’s Julie lace-up corset and mini skirt. Vogue also reported that she wore a custom Wiederhoeft look to the 2026 iHeartRadio Music Awards.
Hadid Attended With Bradley Cooper
Hadid attended the wedding with Bradley Cooper, who kept his look classic in a black tuxedo. PEOPLE reported that the couple stepped out together in black-tie looks and were photographed leaving for Madison Square Garden alongside Lena Dunham.
Some fans had expected Hadid to be one of Swift’s bridesmaids, but Swift and Kelce did not have a traditional bridal party. Swift chose her brother Austin Swift as her man of honor, while Kelce chose Jason Kelce as his best man.
Vogue noted that other guests also leaned into vivid shades and embellishment, including Lena Dunham in magenta, Camila Cabello in scarlet and Karlie Kloss in gold.