Khloé Kardashian is adding a third scent to her solo fragrance line with XO Blue, a summer-focused perfume built around tropical notes and an Ulta Beauty rollout.
The fragrance launches online at Ulta.com on June 14 and arrives in Ulta Beauty stores on June 21. People reported that XO Blue will be priced between $58 and $80.
Kardashian, who turns 42 on June 27, told People that the release lines up with her birthday month. “It’s great to kick off my birthday month with a new fragrance,” she said.
XO Blue follows XO Khloé, which launched in December 2024, and Almost Always, which launched in November 2025. Kardashian told People that the third release felt less intimidating than her first solo fragrance and that the process had become more seamless.
The Campaign Introduces XO Blue as a Beach-Inspired Scent
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Kardashian described XO Blue as a “vacation in a bottle” and told People she wanted the fragrance to feel tropical. The scent was created with dsm-firmenich perfumer Clement Gavarry and includes notes of lychee, coconut, magnolia petals, bergamot, and airy woods.
She said the fragrance has “more of a punch” than what she might usually wear, while still feeling light. Kardashian connected the scent to summer, beach weather, and the feeling of wearing something brighter than her usual fragrance comfort zone.
The Blue Bottle Keeps the Line’s Sculptural Look
Kardashian told People she had already pictured a trilogy of bottles for her fragrance line. For XO Blue, she wanted the bottle to carry the feeling of a crystal-blue beach and match the tropical direction of the scent.
The blue design separates the new fragrance from XO Khloé and Almost Always while keeping the same geometric bottle language. Kardashian has linked the bottle shape to heirlooms, jewelry, interior design, glamour, and the way crystal catches light.
Kardashian Says the Fragrance Line Pushed Her Past Her First-Launch Nerves
Kardashian told People she was scared before launching XO Khloé and was unsure she could keep building in the fragrance space. By the time she reached XO Blue, she said the process gave her confidence and made her feel more comfortable making decisions in the category.
She has made fragrances with her sisters before, but People reported that her solo line has given her a chance to work without the family “security blanket” she has had for much of her career. Kardashian said the process has made her feel strong, empowered, and proud in front of her children.
XO Blue previews on the Ulta Beauty app on June 12, according to a Luxe Brands release, before its June 14 online launch and June 21 store arrival.