Saint West has officially joined Instagram, and the 10-year-old has already made the focus of his new page clear.
Kim Kardashian and Kanye West’s eldest son launched the account on August 1st with a video of his custom purple e-moto bike. He followed it with several more clips showing the bike, including footage of himself riding through the family’s neighborhood and performing a wheelie.
Kardashian supported the account by liking Saint’s first upload and leaving a purple heart beneath a later post. A source told PEOPLE that she reviews and approves each video before it goes live.
The supervised debut comes nearly two years after Kardashian required Saint to sign a handwritten agreement before opening a YouTube channel and two months after he appeared alongside his mother in Nike Football’s star-packed “Rip the Script” campaign.
Saint Filled His New Page With Videos of His Purple Bike
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Saint captioned his first Instagram upload “First video” and set the footage to Lil Uzi Vert’s “Top,” according to Page Six. He added seven more bike videos over the following days. The posts included close-up views of the purple e-moto and footage of Saint lifting its front wheel while riding.
Page Six identified the bike as a custom model from Ronster. The company’s e-moto bikes can cost between $3,750 and $6,000, although the price of Saint’s customized version was not disclosed. Kardashian had already documented his interest in riding.
In March, she shared a photograph of Saint performing a wheelie while wearing a white helmet and gray camouflage clothes. “BIKER BOY SAINT,” she captioned the image.
Kardashian Reportedly Approves Every Instagram Post
Kardashian liked Saint’s first upload and commented with a purple heart beneath a video he posted on August 3rd. A source told PEOPLE that Kardashian approves every post before it appears on the account.
Instagram generally requires users to be at least 13 years old. The platform permits accounts representing younger children when the bio clearly states that the page is managed by a parent or another adult.
Saint Signed a Contract Before Starting His YouTube Channel
Kardashian used a similar system when Saint asked to create a YouTube channel in September 2024. “I finally allowed Saint to have a YouTube Channel after signing an extensive contract,” she wrote while sharing a photograph of the handwritten agreement.
The rules required Saint to show every video to his mother or another guardian before publishing it. He also agreed not to reveal private family information, record personal details or film while his sister North was working on music.
According to Us Weekly, Kardashian reserved the right to remove individual videos, make the channel private or delete it if Saint broke the agreement. Saint signed the paper before uploading gaming footage and a vlog from a trip to Dave & Buster’s.
His Instagram Debut Follows a Major Nike Campaign
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Saint’s public profile expanded in June when he appeared with Kardashian in Nike Football’s “Rip the Script” campaign ahead of the 2026 World Cup. The campaign brought together soccer players including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vinícius Júnior, along with appearances from LeBron James, Travis Scott, Lisa, Channing Tatum and Jason Sudeikis as Ted Lasso.
Saint appeared with Kardashian amid the chaos of a fictional commercial shoot before asking, “Mom, can we leave?” Kardashian later shared behind-the-scenes photographs of the mother-son appearance, including images of Saint posing with a soccer ball and wearing a Paris Saint-Germain jersey.
She embraced the soccer-mom role by posing with a license plate reading “SCCR-MOM.” Nike said Kardashian was cast because of her real-life connection to the sport through Saint, whom she has taken to games and introduced to several of his favorite players.