Kim Kardashian’s SKIMS is offering buyers of its $148 accessories advent calendar store credit if they keep the box, or a full refund if they return it, after complaints about the holiday release spread online.
A representative told Entertainment Weekly on November 9 that the calendar “didn’t meet expectations” and said the company had personally contacted every purchaser.
One TikTok unboxing had reached approximately 65 million views by then, according to EW. The video showed creator @wetsloppyswollen becoming increasingly disappointed as she opened the numbered compartments.
The response came from SKIMS rather than Kardashian, whose representative EW also contacted for comment. The company said customer feedback would influence future releases.
SKIMS Waives Return Fees and Explains the Credit Offer
Customers began sharing screenshots of the email explaining their options. The message apologized for the disappointment and asked recipients to contact customer service with their preferred resolution.
For returns, SKIMS said it would waive the shipping fee and send the money back to the original payment method. Customers selecting credit could use it toward a future order. A customer email reproduced by BuzzFeed listed $150 for either option, despite the advertised U.S. price being $148.
Unboxing Videos Turned the Calendar Into a Viral Target
One of the most memorable moments in @wetsloppyswollen’s video involved a narrow headband. “What is this? A bra strap made into a hair tie?” she asked, according to Complex.
Her hopes for a valuable final surprise ended with a furry compact mirror keychain. Elsewhere, creator Kayla Ryan joked that she wanted the last compartment to contain a gift card reimbursing her purchase, TODAY reported.
Viewers compared the assortment to forgotten objects at the bottom of a handbag. Others defended SKIMS, arguing that shoppers could have checked the product description before ordering. Wealth of Geeks covered the initial criticism on November 7, before the brand’s public response.
SKIMS Listed the Contents in Its Product Description
The release was marketed as an Accessories Advent Calendar, with 12 days of gifts. Its SKIMS listing identified what each compartment contained under the product information.
Hair accessories accounted for much of the selection: elastics, two packs each of satin scrunchies and bobby pins, clips and two bra-elastic headbands. A branded squishy and four keychains occupied the other compartments.
No clothing was included in the published assortment. For critics, the issue was whether those small accessories justified the price, even when their contents had been disclosed. The calendar was unavailable for immediate purchase, with shoppers directed to a waitlist.
Kardashian Named the Calendar a Holiday Favorite
The Holiday Shop launched October 29 with a campaign photographed by Nadia Lee Cohen. Kardashian appeared alongside Kourtney, Khloé, Kendall and Kylie in the nostalgic family shoot.
In an ELLE interview published that day, Kardashian singled out the calendar as a personal favorite. Her comments preceded the customer unboxings.
“I love the excitement of counting down to the holidays, and it’s such a fun way to surprise someone with a new gift every day,” she said.