Meghan Markle just hit a major turning point in her post-royal career. On March 6, 2026, Netflix confirmed it has ended its partnership with her lifestyle brand, As Ever. The news dropped like a plot twist in one of the streamer’s hit shows, leaving fans and followers buzzing about what it means for the Duchess of Sussex.
As Ever launched in April 2025 with big promises of everyday items like jams, teas, wines, and home goods, all tied to Meghan’s personal touch. Netflix jumped in as a key partner through its consumer products division, helping bring the brand to life alongside her series, With Love, Meghan.
But now, that’s all changed. Spokespeople from both sides kept things positive in their statements. A rep for As Ever said the brand is grateful for the collaboration during its first year and noted its meaningful growth. They added that As Ever is ready to stand on its own with an exciting year ahead.
Netflix echoed that sentiment, praising Meghan’s vision for elevating simple moments and saying they were glad to help launch it. Still, the timing raises eyebrows, especially since it comes right after her show wrapped up without a renewal.
Why the Partnership Fizzled Out
The core reason boils down to one key detail: With Love, Meghan didn’t get picked up for more seasons. The series debuted in 2025 with two seasons released close together, plus a holiday special that featured guests and cozy vibes. It aimed to blend cooking, entertaining, and lifestyle tips, much like Meghan’s old blog, The Tig, but on screen.
Viewership numbers stayed modest, with Season 2 pulling in about 2 million views and missing the top charts. An industry source told Page Six that since “her show did not go on,” keeping the brand tie-in didn’t make sense.
This isn’t a full breakup with Netflix, though. Meghan and Prince Harry’s production company, Archewell, still has a multi-year deal with the streamer for films and TV, renewed in 2025 for a smaller amount than their original 2020 pact.
That agreement focuses on content like documentaries, not consumer products. Reports suggest Meghan felt held back by Netflix’s approach and is happy to take full control now. The split feels amicable, with both parties framing it as a natural step forward after a successful launch year.
Fans and Critics Weigh In Online
Social media lit up as soon as the news broke, with users sharing a mix of support, shade, and straight reporting. One post from a news account called it a “HUGE” development, claiming Netflix bailed because people are tired of “lifestyle fluff.”
Another user mocked the situation, saying Meghan left them to “go be what?” with laughing emojis, hinting at doubts about the brand’s future. Not all reactions were harsh. A fan defended her, pointing out that As Ever is Meghan’s brand and it’s none of the public’s business how she runs it, while stressing the importance of food product scrutiny for consumers.
Media outlets jumped in too, with ABC News tweeting about the end of the partnership and linking to their story. Critics like one X poster labeled it “peak karma,” calling the brand a “vanity project” that didn’t deliver sales. Overall, the online chatter shows the divide Meghan often faces: loyal fans cheering her independence, while detractors see it as another setback in her ventures.
Looking Ahead: New Chapters for Meghan and As Ever
With Netflix out, As Ever plans to keep rolling independently, promising more products and growth in the coming year. Meghan’s team highlighted the brand’s rapid success so far, and sources say she’s excited to steer it without outside input.
This move could open doors for new partnerships or expansions, like international sales, which might bring tougher regulations on ingredients and production. For Meghan, it’s another pivot in her journey from actress to royal to entrepreneur. Her Archewell deal with Netflix remains intact for other projects, so expect more content from her and Harry down the line.
Whether this boosts As Ever or signals challenges ahead, one thing’s clear: Meghan keeps pushing forward, turning headlines into her next big step. Fans will watch closely to see what she cooks up next.
What do you think?