Sydney Sweeney’s next Hollywood move is not just another acting job. It is a bigger producing reset.
The 28-year-old actress has launched a new production company called Honey Trap with longtime creative collaborator Kaylee McGregor, who will serve as president of production and development. Deadline reported that the company has secured a first-look deal with Sony Pictures, the studio behind Sweeney’s hit romantic comedy Anyone But You.
The timing gives the announcement an extra layer. Honey Trap arrives after Sweeney cut business ties with ex-fiancé Jonathan Davino and moved away from the company structure they once shared.
Honey Trap Starts With a Sony Deal
The new company gives Sweeney a fresh producing banner at a point when her career is already moving across studios and genres.
Sweeney previously worked with Sony on Anyone But You, the 2023 romantic comedy she starred in with Glen Powell and executive produced. Just Jared reported that she is also set to work with the studio again on the upcoming Barbarella remake.
The first-look deal means Sony gets an early opportunity to develop projects with Honey Trap. It does not mean every Sweeney project will go through Sony, but it places the new company inside a studio relationship that has already produced one of her biggest commercial wins.
McGregor’s role also keeps the company close to Sweeney’s existing creative circle. Deadline described her as Sweeney’s longtime creative collaborator, and the new title gives McGregor a formal leadership role as the company builds its film and television slate.
The Move Follows Her Business Split From Jonathan Davino
Honey Trap also marks a new phase after Sweeney’s professional break from Davino.
Sweeney and Davino previously launched Fifty-Fifty Films LLC together. TMZ reported in February that Sweeney dissolved the old company and started a new corporation with the same Fifty-Fifty Films name after paying Davino out.
According to TMZ, official documents were filed on Dec. 12, 2025, asking California to dissolve Fifty-Fifty Films LLC, with the form indicating that all members voted for the dissolution. The outlet also reported that Sweeney’s team filed paperwork in January 2026 to start Fifty-Fifty Films, Inc., listing Sweeney as chief executive officer, chief financial officer, and secretary.
Honey Trap now gives Sweeney a separate public-facing label for the next stage of her producing career. Fifty-Fifty handled the transition away from the old business partnership. Honey Trap gives the next chapter a new name, a new executive structure, and a Sony deal.
Sweeney Already Has Several Producer Projects Moving
Honey Trap is launching while Sweeney’s slate keeps expanding.
Just Jared reported that Sweeney and McGregor already have two upcoming projects listed together on IMDb: The Custom of the Country and The Housemaid’s Secret.
The Custom of the Country is based on Edith Wharton’s 1913 novel and has Sweeney attached to star and produce. The project gives her a period literary role as Undine Spragg, an ambitious woman trying to climb New York society.
The Housemaid’s Secret keeps Sweeney tied to one of her biggest recent screen franchises. The sequel follows The Housemaid, the Paul Feig thriller based on Freida McFadden’s novel, with Sweeney expected to return.
Those projects show why the Honey Trap announcement is more than a vanity-label headline. Sweeney is already moving as a producer while continuing to act, and the new company gives that work a clearer home.
The Sony Link Keeps Barbarella in the Picture
The Sony deal also puts fresh attention on Barbarella, the long-discussed remake that has had Sweeney attached to star and executive produce.
The project has been in development for years, and the lack of updates made some fans wonder whether it had stalled. Deadline’s report, cited by multiple outlets, said the movie is still moving forward as part of Sweeney’s Sony relationship.
That detail matters because Barbarella is not a small producing credit. It is a studio remake of a recognizable science-fiction property, and it would give Sweeney another chance to combine acting, producing, and franchise-level visibility.
Honey Trap Separates the Next Chapter From the Old One
Sweeney’s public image has often been shaped by other people’s conversations around her: Euphoria, Anyone But You, her former business partnership with Davino, and the attention around her personal life.
Honey Trap shifts the focus back to the work she is setting up. The company gives her a new label, a key executive in McGregor, and a first-look studio foothold at Sony.
The next tests are already visible: Barbarella, The Custom of the Country, The Housemaid’s Secret, and whatever Honey Trap develops under its Sony deal. After the Fifty-Fifty split, Sweeney’s producing career now has a new banner built around her own slate.