Sarah Paulson has a suggestion for Kim Kardashian’s most unusual SKIMS underwear: more hair. The All’s Fair actress wants Kardashian to take her viral faux-hair thong even further, joking that the design could use a fuller, 1970s-inspired makeover.
Paulson, 51, made the recommendation during a Capital FM interview with Kardashian and their All’s Fair castmates. She has been an enthusiastic supporter of the unconventional underwear since its October 2025 launch, and apparently believes the existing design is a little too restrained.
The garment, officially named the Faux Hair Micro String Thong, features artificial pubic hair in a variety of colors and textures. It originally retailed for $32 and generated widespread attention when Kardashian’s brand introduced it with a promotional video modeled after a 1970s television game show.
Paulson’s enthusiasm extends well beyond one unusual purchase. In a separate interview with Vogue this week, she described a SKIMS shopping spree Kardashian arranged for the All’s Fair cast, while the brand’s founder used the Capital FM conversation to tease another product she believes would appeal to Glenn Close.
Paulson Wants the Faux-Hair Thong to Go Full 1970s
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During the Capital FM interview, Kardashian was asked about Paulson’s fondness for the unconventional SKIMS design. The actress responded by joking that she was wearing it during the conversation, apparently happy to advertise her appreciation in front of her castmates.
But even a satisfied customer can have suggestions. “You just need to make them bigger,” Paulson told Kardashian, adding, “Bring back the ’70s bush.” She was referring to the faux-hair detail rather than asking the brand to offer larger clothing sizes.
Her enthusiasm was hardly a surprise to Kardashian, who had already identified Paulson as a fan shortly after the product debuted. Speaking about the actress in 2025, Kardashian said, “Sarah will talk about it proudly,” according to Page Six.
Paulson’s suggestion was delivered as a joke, not as an announcement of a collaboration or upcoming redesign. Kardashian has not indicated that SKIMS plans to introduce a fuller version, although her company’s original launch campaign was already borrowing heavily from 1970s aesthetics.
SKIMS Launched Its $32 ‘Ultimate Bush’ With a Retro Game Show
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Kardashian introduced the Faux Hair Micro String Thong on October 14, 2025, promoting the product under the name “The Ultimate Bush.” The underwear consists of a narrow string thong with a sheer mesh front decorated with synthetic hair in 12 color and texture variations.
SKIMS offered combinations of curly and straight hair, giving shoppers different shades to choose from. The product was handmade and available in sizes ranging from XXS to 4XL, according to CNN’s launch coverage.
The company introduced the design with a promotional video parodying a vintage game show. Three contestants appeared beneath a sign asking whether their carpet matched their drapes, turning a familiar phrase into an advertisement for underwear with artificial hair.
The reaction was immediate. Some Instagram commenters questioned why anyone would want the product, while others responded with jokes about the concept. One person declared, “I’m calling 911,” according to PEOPLE.
Bethenny Frankel was less enthusiastic. The former Real Housewives of New York City star questioned the thinking behind the design and described it as a publicity-driven marketing idea. The initial skepticism did not prevent strong demand, however, with Us Weekly reporting that the underwear sold out within hours of its launch.
Kardashian Admitted the Reaction Surprised Her
Kardashian addressed the unusual product at the Los Angeles premiere of All’s Fair on October 16, 2025. Speaking with E! News, she acknowledged that the amount of attention the launch received had caught her off guard.
She explained that the concept originated from a photo shoot and described it as “just a fun, silly idea.” Kardashian said she and her team had been laughing about the public response throughout the day, particularly because she had not expected so many people to discuss the product.
The SKIMS founder also pointed out that artificial pubic hair had appeared in high fashion before her company’s launch. She specifically mentioned British designer John Galliano, whose 2024 Maison Margiela Artisanal presentation incorporated elaborate hairpieces known as merkins.
As Vogue explained in its October 2025 coverage, Galliano’s runway creations used human hair and silk, while SKIMS placed synthetic hair directly onto wearable underwear. The luxury fashion reference was considerably more elaborate than Kardashian’s $32 version, although both designs drew attention to a feature normally concealed by clothing.
Paulson Says Kardashian Took the ‘All’s Fair’ Cast on a SKIMS Shopping Spree
Paulson’s loyalty to the brand is not limited to the faux-hair design. During the November 10 episode of Vogue’s The Run-Through podcast, she described how Kardashian treated her castmates after filming the second season of All’s Fair.
According to Paulson, Kardashian took the group to a NikeSKIMS store in Mexico City and invited everyone to choose whatever they wanted. The actors had only 45 minutes during their lunch break, which turned the outing into what Paulson jokingly described as a shopping free-for-all.
She recalled grabbing underwear, pajamas and bras from the shelves, making the most of an opportunity to stock up without paying. Speaking to host Chloe Malle, Paulson described the trip as one of her favorite gifts from Kardashian, who had previously presented the cast with matching Balenciaga bags and other luxury experiences.
Paulson also insisted that her appreciation for the clothing was genuine rather than a paid promotion. “No one’s paying me to say it,” she explained, while describing how frequently the All’s Fair cast wears SKIMS beneath their press-tour outfits. The details of the shopping trip were also reported by Page Six.
Kardashian Teases Another SKIMS Product for Glenn Close
Paulson was not the only All’s Fair star brought into the underwear conversation during the Capital FM interview. Kardashian also hinted at another SKIMS release she believes would suit their co-star Glenn Close.
The reality star described the upcoming product as something “just made for Glenn,” adding that the Oscar-nominated actress would love it. Kardashian did not reveal the design, price or release date, and there was no indication that the item was a new version of the faux-hair thong.
Close has already participated in a conversation about the unusual underwear. During a December 2025 WIRED interview, Kardashian mentioned the newly launched product while answering questions about SKIMS. Close jokingly responded, “I’ve always wanted a hairy thong,” prompting an exchange of jokes between the two actresses.
For now, Kardashian has not identified the new item she has in mind for Close. Paulson, meanwhile, has made her own preference clear: if SKIMS ever revisits its faux-hair design, she wants the brand to be considerably more generous with the hair.