Travis Kelce has publicly introduced the fluffy white Samoyed he shares with Taylor Swift, giving the dog an unexpected role in his first Tommy Hilfiger campaign.
The dog joined Kelce at New York City’s Plaza Hotel for Tommy Hilfiger’s Fall 2026 “Only in New York” campaign. When the creative team discussed casting a canine, Kelce offered his own. “We figured, why not her? She crushed it,” he told Vogue.
Kelce also said the Samoyed “lights up my day” and called their photographs some of his favorites from the shoot. Vogue explicitly identifies her as the dog Kelce shares with Swift.
Her name came from separate reporting. Forbes identified Kelce’s real-life Samoyed as Wendy, while Vogue noted that the dog’s name had not been public when its interview was published.
Wendy Wasn’t Originally Cast in the Tommy Hilfiger Campaign
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Kelce was already at The Plaza shooting the campaign when the possibility of including a dog came up. He volunteered Wendy rather than having the brand bring in another animal.
“She crushed it, and actually really fit into that Tommy aesthetic, too,” Kelce told Vogue. Wendy appears beside him on a striped sofa in the campaign photographs and cuddles with him during the accompanying film.
Tommy Hilfiger’s campaign brings Kelce through different parts of The Plaza while he encounters Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe, Carmelo Anthony and Tommy Hilfiger. The company’s official announcement describes Kelce as the campaign’s central guest at the hotel.
The Campaign Confirms the Dog Kelce Shares With Swift
White-dog sightings around Kelce and Swift had already prompted speculation before the campaign appeared. PEOPLE reported that a similar dog had been spotted around Kelce earlier in 2026 and later traveling with him.
The new Vogue interview removes the guesswork about whether Kelce and Swift share a dog. Its account of the shoot says Kelce volunteered “the one that he shares with Taylor Swift” when Hilfiger’s team began discussing canine casting.
Swift already has three cats, Meredith Grey, Olivia Benson and Benjamin Button. Wendy is the first dog publicly identified as belonging to Kelce and Swift together.
Kelce’s Tommy Hilfiger Deal Extends Into Spring 2027
Tommy Hilfiger named Kelce a global brand ambassador and creative collaborator on March 30. The multi-season partnership began with the Fall 2026 campaign and will continue into Spring 2027.
The Fall campaign was photographed at The Plaza during a two-day shoot in April. Kelce’s first commercial for the brand debuted September 1, with Wendy appearing alongside him before he encounters the campaign’s other celebrity guests.
Kelce is also working with the Tommy Hilfiger team on a co-designed collection scheduled for Spring 2027.