Justin Bieber’s Skylrk has moved beyond streetwear, footwear and eyewear with its first portable speaker, unveiled during a five-day pop-up in New York City.
The temporary store opened Thursday, July 16, at 60 10th Avenue in Manhattan’s Meatpacking District. Fans began lining up the previous night, and hundreds reportedly stretched down 10th Avenue before the doors opened at 10 a.m.
The event marks Skylrk’s first physical retail appearance in New York and its third overall, following earlier activations in Tokyo and at Coachella in Indio, California.
The brand, which launched online in 2025, is offering current pieces, previously sold-out products and merchandise created specifically for the Manhattan location.
Skylrk Introduced Its First Speaker
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The pop-up formally introduced Skylrk Audio through Domo, a portable magnetic speaker offered in several colors. An official announcement described Domo as the first speaker from the brand and said only limited quantities would be available.
Vogue reported that the Manhattan store received 100 speakers, while another 600 were allocated to a separate one-day Skylrk activation at Target’s SoHo location.
The speaker appears alongside Juice-branded portable chargers and phone cases inside the store. Skylrk has not announced whether Domo will receive a wider online release after the New York events.
The Store Mixes New Releases With Sold-Out Designs
The apparel selection includes hoodies, T-shirts, waffle shorts, soccer shorts, boxers, socks, skullcaps and sweats. Event-exclusive hoodies and shirts carry “SKYLRK 60 Tenth Avenue” branding, according to Hypebeast.
Skylrk also stocked sunglasses, sneakers, Sunken Mules and Beach Slides. Among the most closely watched items were plaid boxers similar to the custom Skylrk pair Bieber wore during his performance of “Yukon” at the 2026 Grammy Awards.
The mint-green interior includes LED-covered walls, branded modular displays and a large geodesic-inspired installation near the entrance. High-tech mirrors project customers onto a larger visual wall, while a Blank Street station serves a white chocolate, pistachio and sea salt matcha drink created for the event.
Bieber Will Perform at the World Cup Final
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The pop-up overlaps with Bieber’s appearance at the first FIFA World Cup Final Halftime Show at New York New Jersey Stadium in East Rutherford, New Jersey. The July 19 performance will be co-headlined by Bieber, Madonna, Shakira and BTS, with Coldplay frontman Chris Martin helping curate the lineup.
Burna Boy, conductor Gustavo Dudamel and Staten Island’s PS22 Chorus are also scheduled to participate. The show supports the FIFA Global Citizen Education Fund, which is raising money to expand access to education and football programs for children.
The World Cup final between Argentina and Spain kicks off at 3 p.m. ET on July 19. The Skylrk pop-up remains open through Monday, July 20, from 10 a.m. to 8 p.m. daily.